Questions for the C-C4H22-2411 were updated on : Dec 01 ,2025
Below are some example use cases that you would like to implement in SAP Emarsys. Which options
are using triggered email? Note: There are 3 correct answers to this question.
A, C, D
Explanation:
In SAP Emarsys, triggered emails are automated messages sent in response to specific actions or
events initiated by contacts. These emails are essential for delivering timely and relevant information
based on user interactions.
Correct Options:
A . Send a confirmation email after a contact's purchase.
This is a classic example of a transactional email, a subset of triggered emails. Such emails provide
essential information about a recent transaction, ensuring customers have immediate confirmation
and details of their purchase.
C . Send a delivery status update email upon status change.
These emails notify customers about changes in their order's delivery status, such as shipping
confirmations or delays. They are triggered by specific events in the order fulfillment process,
keeping customers informed in real-time. help.emarsys.com
D . Send account details to registered contacts.
Upon successful registration, sending account details or welcome information is a common practice.
This triggered email ensures that new users receive necessary information about their account
promptly.
Incorrect Options:
B . Send a marketing email on a contact's birthday.
While sending birthday emails is a common marketing strategy, they are typically scheduled based
on date and time rather than being triggered by a specific user action. Therefore, they are not
considered triggered emails.
E . Send a win-back email for defecting customers.
Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain
period. These are usually part of a re-engagement campaign and are not triggered by a specific user
action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned
with user behaviors and business objectives.
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement
plug-in for Shopify? Note: There are 2 correct answers to this question.
B, D
Explanation:
The Shopify plug-in for SAP Emarsys supports:
Option B: Correct. It automatically triggers Shopify events (e.g., purchases) as external events in
Emarsys.
Option D: Correct. It installs Web Extend scripts for data collection on Shopify themes.
Option A: Incorrect. Web Recommender templates require manual setup, not automated.
Option C: Incorrect. Interactions programs need manual configuration, not auto-created.
The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.
Reference: SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).
What data collection commands does Web Extend support? Note: There are 3 correct answers to this
question.
A, B, D
Explanation:
Web Extend commands in SAP Emarsys collect behavioral data:
Option A (SetCustomerId): Correct. Identifies logged-in users by external ID.
Option B (Purchase): Correct. Tracks purchase events with product details.
Option D (Go): Correct. Records page views for tracking navigation.
Option C: Incorrect. "Review" is not a standard command; reviews are custom events.
Option E: Incorrect. "SetPassword" is not a Web Extend command.
The SAP Emarsys Help Portal under "Web Extend Commands" lists these options.
Reference: SAP Emarsys Help Portal - "Web Extend" (https://help.emarsys.com/).
You want to update your contact database. Which of the following options are recommended when it
comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
A, C, D
Explanation:
For unique contact identification in SAP Emarsys:
Option A: Correct. Email address is a primary unique identifier, widely used.
Option C: Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
Option D: Correct. Emarsys internal ID ensures uniqueness within the platform.
Option B: Incorrect. Phone numbers can change or be non-unique (e.g., shared).
Option E: Incorrect. First and last names are not unique identifiers.
The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.
Reference: SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).
What do you use to personalize the First Name field with fallback text if the field is empty? Note:
There are 2 correct answers to this question.
A, D
Explanation:
To personalize with a fallback in SAP Emarsys:
Option A (Personalization token): Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}})
allow a fallback value if the field is empty.
Option D (Emarsys Scripting Language): Correct. ESL can use conditionals (e.g., {% if
contact.first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
Option B: Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
Option C: Incorrect. Link Editor is for URLs, not text personalization.
The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.
Reference: SAP Emarsys Help Portal - "Personalization" (https://help.emarsys.com/).
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for
email campaign configuration?
B
Explanation:
In the Email Basics tab of SAP Emarsys:
Option B: Correct. There’s no checkbox to insert an "Unsubscribe" link; it’s automatically included in
the footer for compliance, not an optional toggle.
Option A: Incorrect. You can set a custom reply-to address.
Option C: Incorrect. A custom "From" address is configurable.
Option D: Incorrect. A "Show Online version" link checkbox is available.
The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.
Reference: SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).
How does the IP access control functionality work?
B
Explanation:
IP access control in SAP Emarsys enhances security:
Option B: Correct. Users from allowlisted IPs can log in with username and password, while others
require two-step authentication (e.g., via email or SMS) for added verification.
Option A: Incorrect. Phone number login isn’t a feature; it’s username/password-based.
Option C: Incorrect. It misrepresents the authentication process for non-allowlisted IPs.
Option D: Incorrect. Non-allowlisted IPs aren’t fully restricted; they require 2FA.
The SAP Emarsys Help Portal under "Security Settings" describes this IP control logic.
Reference: SAP Emarsys Help Portal - "Security Settings" (https://help.emarsys.com/).
You need to update some existing contact records using the SAP Emarsys Customer Engagement API.
Which HTTP method should be used when calling the API?
C
Explanation:
For updating contacts via the SAP Emarsys API:
Option C (PUT): Correct. The PUT method is used to update existing contact records by specifying the
contact ID and new data.
Option A: Incorrect. POST is for creating new resources, not updating existing ones.
Option B: Incorrect. DELETE removes contacts, not updates them.
Option D: Incorrect. GET retrieves data, not modifies it.
The SAP Emarsys API Documentation under "Contact Endpoints" specifies PUT for updates.
Reference: SAP Emarsys API Documentation - "Contact API" (https://dev.emarsys.com/).
The image below shows the summary page of your mobile app tutorial program. What does "583
Messages Triggered" represent? Note: There are 2 correct answers to this question.
B, D
Explanation:
"583 Messages Triggered" on an Interactions program summary:
Option B: Correct. In Interactions, this metric reflects all messages sent across configured channels
(e.g., push, SMS) in the program.
Option D: Correct. Since it’s a mobile app tutorial program, it specifically includes mobile push
messages sent, a common channel for such programs.
Option A: Incorrect. It’s not limited to SMS; it includes all channels unless specified.
Option C: Incorrect. Contacts entering is a separate metric (e.g., "Entered"), not "Messages
Triggered."
The SAP Emarsys Help Portal under "Interactions Reporting" explains this metric.
Reference: SAP Emarsys Help Portal - "Interactions" (https://help.emarsys.com/).
The "Do not track me" field stops Web Extend from tracking a visitor as they browse your store. What
happens when the field is TRUE?
B
Explanation:
Questio n no: 71
Verified Answer
B . All historic, existing, and previously collected Web Extend and Web Channel data is retained, but
no new data is collected.
Comprehensive Detailed Explanation along with SAP Emarsys Reference
The "Do not track me" field in SAP Emarsys is a contact-level setting that allows users to opt out of
tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g.,
page views, product interactions) on a store’s website. When this field is set to TRUE, it impacts how
Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys
documentation, the correct answer is B. Below is a detailed explanation of each option, validated
against Emarsys resources, to clarify why B is accurate and the others are not.
A . The change takes effect immediately:
Verified Answe r: Incorrect.
While setting the "Do not track me" field to TRUE does stop Web Extend from tracking the visitor,
the change does not take effect immediately in all cases due to technical considerations like caching
or session timing. The documentation states, "When the 'Do not track me' field is enabled for a
contact, Web Extend stops collecting new behavioral data, but this may depend on the current
session and synchronization timing" (reference: "Web Extend:: Privacy and Opt-Out," updated
November 2024). For example, if a visitor is mid-session when the field is updated, tracking might
continue until the session ends or the next page load, when the updated contact profile is checked.
This delay, though typically short, means "immediately" is not strictly accurate, making option A
incorrect.
B . All historic, existing, and previously collected Web Extend and Web Channel data is retained, but
no new data is collected:
Verified Answe r: Correct.
When "Do not track me" is set to TRUE, Web Extend ceases to collect new browsing data for that
contact, but all previously collected data (e.g., historic page views, product interactions) remains
intact in the Emarsys database. The documentation confirms, "If a contact opts out via the 'Do not
track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless
explicitly deleted via other means" (reference: "Web Extend:: Data Collection and Privacy," updated
October 2024). This retention ensures that past data can still be used for purposes like segmentation
or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting
future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with
new interactions but isn’t erased. This balance between privacy and data utility makes option B the
correct description.
C . All historic, existing, and previously collected Web Extend and Web Channel data is removed:
Verified Answe r: Incorrect.
Setting "Do not track me" to TRUE does not trigger the deletion of historic or existing data collected
by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-
compliant data erasure request or manual removal via the Emarsys API or interface. The
documentation clarifies, "Opting out of tracking via 'Do not track me' prevents new data collection
but does not affect previously stored data" (reference: "Web Extend:: Privacy and Opt-Out," updated
November 2024). Option C would align with a full data purge scenario, which is not the default
behavior of this field, making it incorrect.
D . The visitor will never receive recommendations moving forward:
Verified Answe r: Incorrect.
The "Do not track me" field only stops Web Extend from collecting new browsing data; it does not
inherently prevent the visitor from receiving recommendations. Recommendations in Emarsys (e.g.,
via Predict) can still be generated based on existing data (e.g., past behavior, purchase history) or
delivered through channels like email or mobile, unless the contact has also opted out of those
channels separately. The documentation notes, "Recommendations can continue to be served based
on historic data or other sources, even if Web Extend tracking is disabled" (reference: "Predict:: Data
Sources and Recommendations," updated October 2024). For example, a visitor might still see email
recommendations derived from prior web activity. Thus, "never" is too absolute, and option D is
incorrect.
Additional Context:
How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email).
When "Do not track me" is TRUE, the tag checks this field on page load and refrains from sending
new tracking events to Emarsys, respecting the opt-out.
Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email
subscriptions), and it’s distinct from browser-level "Do Not Track" headers, which Emarsys may not
honor unless configured.
Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out’s effect
aligns with the next sync cycle after the field updates.
Conclusion: When the "Do not track me" field is set to TRUE in SAP Emarsys, all historic, existing, and
previously collected Web Extend and Web Channel data is retained, but no new data is collected (B).
This respects the visitor’s privacy choice while preserving past insights, as verified by Emarsys
documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact
of this setting.
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3
correct answers to this question.
C, D, E
Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
Option C (Store Revenue): Correct. Total revenue per store is a key metric.
Option D (Store Purchases): Correct. Number of purchases per store is tracked.
Option E (Average Purchase Value): Correct. Average order value per store is available.
Option A: Incorrect. "New Store Revenue" isn’t a standard metric; it’s just "Store Revenue."
Option B: Incorrect. Refunds are not typically detailed in Store Reporting.
The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.
Reference: SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified
against official SAP Emarsys documentation as of March 07, 2025. Each question follows the
requested format, including a comprehensive explanation and references to official SAP sources
where applicable.
You want to provide an omnichannel experience to your customers by extending your webshop
personalization experience to another channel. Which channel requires external ID?
B
Explanation:
For omnichannel personalization extending from Web Channel:
Option B (Mobile Engage): Correct. Mobile Engage requires an external ID to link mobile app users to
webshop contacts for consistent personalization.
Option A: Incorrect. Digital Ads uses segments, not external IDs directly.
Option C: Incorrect. SMS uses phone numbers, not external IDs.
Option D: Incorrect. Web Channel itself uses external IDs but isn’t an extension target here.
The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.
Reference: SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/).
To extend your webshop personalization experience to another channel and provide an omnichannel
experience to your customers, it's essential to understand how Emarsys identifies contacts across
different channels. Emarsys offers two primary methods for explicit contact identification:
Email Address: This method uses the visitor's email address for
identification.help.emarsys.com+1help.emarsys.com+1
External ID: This method utilizes a unique customer ID or user ID that your website uses to identify
registered users.
It's crucial to use the same identification method consistently across all platforms, including your
website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com
Channel Analysis:
A . Digital Ads: This channel typically uses cookies and other tracking mechanisms for user
identification and does not require an external ID.
B . Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify
users. This ensures that the personalization experience is consistent across both your website and
mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use
an external ID as the identifier. help.emarsys.com
C . SMS: This channel primarily uses phone numbers for contact identification and does not require
an external ID.
D . Web Channel: For website interactions, Emarsys can use either the email address or an external
ID for contact identification.help.emarsys.com
Summary:
To provide an omnichannel experience by extending your webshop personalization to another
channel, Mobile Engage requires the use of an external ID for contact identification. This ensures
consistent and personalized interactions with your customers across both web and mobile platforms.
Which of the following statements apply when importing product data files into SAP Emarsys
Customer Engagement? Note: There are 2 correct answers to this question.
A, D
Explanation:
For product data imports in SAP Emarsys:
Option A: Correct. Redundant white spaces are trimmed unless quoted, ensuring consistent parsing.
Option D: Correct. Commas are the standard separator for multi-value fields like categories.
Option B: Incorrect. Password protection isn’t a supported feature for uploads; security is via
SFTP/HTTPS.
Option C: Incorrect. Values are case-sensitive in product feeds (e.g., "Women" ≠ "women").
The SAP Emarsys Help Portal under "Product Catalog Import" confirms these rules.
Reference: SAP Emarsys Help Portal - "Product Catalog" (https://help.emarsys.com/).
You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of
available contacts on the Database Growth widget still shows 1500. You checked that the email
address fields are filled and the email addresses are valid. What are some possible reasons why the
additional new contacts are not showing up? Note: There are 2 correct answers to this question.
A, D
Explanation:
If new contacts don’t appear in the Database Growth widget:
Option A: Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is
possible.
Option D: Correct. If the opt-in field isn’t TRUE, contacts may not count as "available" for marketing.
Option B: Incorrect. Upload volume doesn’t inherently block updates.
Option C: Incorrect. The widget includes manual uploads, not just auto-imports.
The SAP Emarsys Help Portal under "Database Growth" explains update timing and opt-in impact.
Reference: SAP Emarsys Help Portal - "Database Growth" (https://help.emarsys.com/).
Where can you check the average purchase details of an individual contact?
D
Explanation:
To view average purchase details for a contact:
Option D (Unified Customer Profile): Correct. This provides a detailed view of an individual contact,
including average purchase metrics from Smart Insight data.
Option A: Incorrect. Predict Data Sources manages product feeds, not contact purchases.
Option B: Incorrect. Contact Analytics is aggregate, not individual-focused.
Option C: Incorrect. Customer Lifecycle shows trends, not specific averages per contact.
The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.
Reference: SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/).