Questions for the SALESFORCE DATA CLOUD were updated on : Dec 01 ,2025
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers
in real time and send out a notification as soon it detects volume outside a customer's normal range.
How should an administrator accommodate this request?
B
Explanation:
To track the daily transaction volume for each customer in real time and send out a notification as
soon as it detects volume outside a customer’s normal range, the administrator should use a
Streaming Insight paired with a Data Action. A Streaming Insight is a metric that is calculated on
streaming data as it is ingested into Data Cloud, allowing near-real-time analysis of customer
behavior. A Data Action is an action that is triggered by a Streaming Insight, such as sending an email,
updating a record, or calling an API. By using these features, the administrator can monitor and
respond to customer transactions in real time.
What should an administrator do to pause a segment activation but with the intent of using that
segment again?
C
Explanation:
To pause a segment activation but with the intent of using that segment again, the administrator
should stop the publish schedule for that segment. This will stop the segment from being refreshed
and activated, but it will not delete or inactivate the segment. The administrator can resume the
publish schedule at any time.
An administrator wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to
enable this calculation?
B
Explanation:
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the
administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
Unified Individual: This DMO represents the unified profile of an individual, which contains attributes
from multiple sources.
Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified
Individual DMO.
Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link
Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the
IndividualId field. This way, the administrator can access the sales order data for each unified
individual and calculate their lifetime value.
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
C
Explanation:
According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it
matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is
Equal To | ‘San Jose’ will include cities that contain either ‘San Jose’ or ‘san jose’.
What are three benefits of Calculated Insights over Segmentation Operators?
A, D, E
Explanation:
Calculated Insights are predefined and calculated metrics that can help you build segments. Some of
the benefits of Calculated Insights over Segmentation Operators are:
Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter
Score as a percentage, which would require multiple steps and operators in segmentation.
Calculated Insights can query engagement data greater than 2 years, while segmentation operators
are limited to 2 years of engagement data.
Calculated Insights are better suited for complex queries over multiple objects, such as joining data
from different sources or aggregating data across different levels.
Which data model object category can a Data Cloud user create segments on?
B
Explanation:
According to the Data Cloud documentation, segments can only be created on the Unified Individual
entity, which represents the result of Identity Resolution. The other data model object categories,
such as Profile, Engagement, and Other, are not available for segmentation.
When creating a segment on an individual, what is the result of using two separate containers linked
by an AND: At Least 1 of GoodsProduct.Color Is Equal To 'red' AND At Least 1 of
GoodsProduct.PrimaryProductCategory Is Equal To shoes'?
A
Explanation:
According to the Data Cloud documentation, when using two separate containers linked by an AND
operator, the segment includes individuals who meet both conditions. In this case, the segment
includes individuals who purchased at least one product with the color attribute equal to ‘red’, and
also purchased at least one product with the primary product category attribute equal to ‘shoes’. The
products do not have to be the same or in the same order line item.
What does the Source Sequence reconciliation rule do in Identity Resolution?
A
Explanation:
The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least
preferred for inclusion in a unified profile9
. For example, you can specify that data from Marketing
Cloud should have higher priority than data from Service Cloud when selecting attributes such as first
name or last name.
Which three objects are created as a result of Identity Resolution?
C, D, E
Explanation:
Identity Resolution creates three types of objects8
:
Unified Individual: This object represents the unified profile of an individual, which contains
attributes from multiple sources.
Unified Contact Point: This object represents the unified contact information of an individual, such as
email, phone, address, or app.
Unified Link: This object represents the link between an Individual object and a Unified Individual
object, or between a Contact Point object and a Unified Contact Point object.
What does the Ignore Empty Value option do in Identity Resolution?
C
Explanation:
The Ignore Empty Value option is a setting for reconciliation rules, which determine the logic for data
selection in a unified profile7
. If this option is enabled, empty fields are ignored when applying the
reconciliation rule. For example, if the rule is to select the most frequent value, and one of the values
is empty, it will not be counted as a frequency.
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be
ingested in Data Cloud. In what order should each process be run to ensure that freshly imported
data is ready and available to use for any segment?
D
Explanation:
The recommended order of processes for updating data in Data Cloud is as follows6
:
Refresh Data Stream: This process updates the data from the source, such as Amazon S3, into Data
Cloud.
Identity Resolution: This process runs the rulesets that link together multiple records of an individual
into a unified profile.
Calculated Insight: This process calculates additional attributes based on existing data, such as
lifetime value or churn risk.
Which authentication type is supported for a Cloud File Storage activation target?
B
Explanation:
To create a Cloud File Storage activation target, you need to provide access and secret keys for
authentication5
. These keys are generated by your cloud storage provider, such as Amazon S3 or
Google Cloud Storage.
A retail customer wants to bring customer data from different sources and wants to take advantage
of Identity Resolution so that it can be used in Segmentation. On which entity should this be
segmented for activation membership?
C
Explanation:
The Unified Individual entity represents the result of Identity Resolution, which links together
multiple records of an individual from different sources into a single profile4
. This entity can be used
for Segmentation and Activation, as it provides a complete and accurate view of each customer.
Which two dependencies can prevent a Data Stream from being deleted?
A, B
Explanation:
A data stream cannot be deleted if any of its attributes are mapped to a Data Model object or used in
a Calculated Insight3
. These dependencies need to be removed before deleting the data stream.
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case
object. A new custom field called "Business Priority" was created on the Case object. However, that
field is not available when trying to add it in the data stream. What could be causing this issue?
D
Explanation:
One possible reason why a new custom field is not available in the data stream is that the Salesforce
Integration User, which is used to connect to the CRM source, does not have “Read” permissions on
that field2
. To fix this issue, the administrator needs to grant the appropriate permissions to the
Integration User profile or permission set.