Questions for the MARKETING CLOUD EMAIL SPECIALIST were updated on : Jul 20 ,2024
Northern Train Outfitters sends email order confirmations to customers who have made online
purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements.
Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A
Which feature would a marketer use to build a Send Classification? (Choose 2)
B, D
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific
User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?
C
NTO wants to improve open rates. The email tracking team would like each of its campaign
to have an engaging firm name, what should the email team setup for each campaign.
B
Which send process can use Sender Profiles? (Choose 3)
A, B, E
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an
individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer
makes a
purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a
user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered
message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used
for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single
click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update
email, etc.)
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store
locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2
answers
B, D
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
B
A marketer uses Email Approvals. In which send process must an email have an "Approved" status
prior to send? (Choose 3)
A, B, D
NTO just hired a new associate whose email is going to start creating and deploying the
companies monthly campaigns and NTO need to ensure that no mistakes are made. Which
two elements of the sent can be reviewed with approvals? Choose two answers
B, D
Which is a fundamental component of coding responsive emails?
A
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the
emails to be responsive. Which two techniques should be used? Choose 2 answers
A, C
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
A, B, E
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails
for the company's subscribers. What is a key component of optimized email design? (Choose 3)
A, B, E
A marketer wants to create an email that will look great on both a desktop computer and a mobile
device. However the marketer is not familiar with writing code for responsive design and does not
have available resources to design the email. Which template can the marketer choose when
creating an email?
C
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps
ensure emails have the correct layout and logos?
A