Salesforce MARKETING CLOUD EMAIL SPECIALIST Exam Questions
Questions for the MARKETING CLOUD EMAIL SPECIALIST were updated on : Nov 30 ,2025
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Question 1
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's
interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Export the journey email analytics.
- B. Define a goal for each journey.
- C. Review opens and clicksactivity summaries.
Answer:
B
Question 2
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO)
prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO
prefix.
- A. In Send Management, add the word TACO to the Auto-Suppression Rules.
- B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
- C. In Send Classifications, delete TACO from the available classification options.
Answer:
B
Question 3
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the
same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. conversion
- B. linkname
- C. alias
Answer:
B
Question 4
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated
in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Use Email Address as Subscriber Key.
- B. Select 'Deduplicate by Email' checkbox.
- C. Mark the field as the Primary Key.
Answer:
C
Question 5
A marketing manager has created a global template at the top levelto control branding
standards and make updates easy. The template needs to be used company-wide across all
business units.
How should the manager configure the template once it's moved to the shared folder to
ensure it remains on-brand?
- A. Select the EditGlobally permission option.
- B. Select the View and Send permission option.
- C. Make a copy in each business unit to allow local edits.
Answer:
A
Question 6
A marketer is preparing to send out the weekly newsletter, but they're unable to see the
email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified
for sending?
- A. From Address Management
- B. Send Classifications
- C. Domain SSL Certificates
Answer:
A
Question 7
A retailer has revamped their loyalty program. They want to send a loyalty series to new and
existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
- A. Create a new, friendly From Name for the updated program.
- B. Purge inactive subscribers to avoid high bounce rates.
- C. Send to subscribers, asking for them to confirm opt-in.
Answer:
B
Question 8
A global marketing team has created an email using Content Builder Approvals and shared it
with multiple business units in their Enterprise. Even though the email was approved,
additional changes are needed.
What is the first action the team should take to make the edits?
- A. Update email approval status.
- B. Cancel send using email.
- C. Unshare the email.
Answer:
C
Question 9
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Send Throttle
- B. Sender Authentication Package
- C. Web Collect Sign-Up Form
Answer:
A
Question 10
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
- A. Send an SMS to NTO's entire customer database with a link to subscribe.
- B. Collect emails at offline activities, including in stores.
- C. Send an email to NTO's entire customer database asking for referrals.
Answer:
B
Question 11
The customer service team at Northern Trail Outfitters is reporting that customers are complaining
about emails ending up in their spam folders. The marketing team is asking for a solution that can
check if the email contains any flags thatcan classify it as spam.
- A. Test Send
- B. Content Detective
- C. Subscriber Preview
Answer:
B
Question 12
Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer
engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
- A. Option A
- B. Option B
- C. Option C
Answer:
C
Question 13
A marketing developer wants to receive daily report of sends across all business units to be
incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. A Schedule report and email the link to download.
- C. Schedule report to export as a web page.
Answer:
A
Question 14
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Path Optimizer
- B. Google Analytics Audience
- C. Einstein Engagement Scoring
Answer:
C
Question 15
A marketer has been asked to collect corner information using Marketing Cloud for users obtained
from social channels for future mailing.
What shouldthe marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Web Studio to capture Query parameters from social media link.
- C. Use an interactive form from email Studio to collect this information
Answer:
B