Salesforce MARKETING CLOUD ADMINISTRATOR Exam Questions

Questions for the MARKETING CLOUD ADMINISTRATOR were updated on : Nov 30 ,2025

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Question 1

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a
URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

  • A. CloudPagesURL AMPscript function
  • B. Web Analytics Connector
  • C. Link Wrapping
Answer:

A

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Question 2

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend
their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

  • A. Distributed Sending
  • B. Distributed Marketing
  • C. Marketing Cloud Connect
Answer:

C

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Question 3

A marketing manager requests to receive an email, once a week, with high-level metrics in a
standardized format. Specifically, the manager wants to know how many emails were sent in the last
week.
What location and activity would allow the Marketing Cloud admin to complete this request?

  • A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
  • B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
  • C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Answer:

A

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Question 4

A new employee is hired into the role of marketing analyst. This user should have access to all
tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all
channels, keeping the principle of least privilege in mind?

  • A. Content Creator and Marketing Cloud Viewer
  • B. Analyst and Marketing Cloud Viewer
  • C. Data Manager and Analyst
Answer:

C

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Question 5

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the
cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

  • A. Tokenized Sending
  • B. List Sending
  • C. Field Level Encryption.
  • D. Distributed Marketing Sends.
Answer:

A

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Question 6

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing
emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

  • A. Ensure a Custom response is enabled for Automated Response in Reply mail Management
  • B. Verify Reply Mail Management has been enabled in the account
  • C. Select Unsubscribe Manual requests in Reply Mail Management
  • D. Select Delete Auto-Replies and Out-of-Office mail Management
Answer:

A, B

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Question 7

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

  • A. Query Studio
  • B. Journey Builder
  • C. CloudPages
  • D. Synchronized Data Sources.
Answer:

D

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Question 8

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The
account is connected to their salesforce org via Marketing Cloud
Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

  • A. 15-digit contact ID
  • B. Numeric Subscriber ID
  • C. 18-digit Contact ID
  • D. Email Address
Answer:

C

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Question 9

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

  • A. Data management
  • B. Security
  • C. Feature Settings
  • D. Company Settings
Answer:

A

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Question 10

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several
users to assign to the new business units.
How would the admin assign users to the business units?

  • A. Give permissions to users at top-level account to assign their own business units.
  • B. Search for the individual user, select their name, and click Manage Business Units.
  • C. Search for the individual user, select their name and click Edit Business Units.
  • D. Re-import the users to update their assigned business units
Answer:

D

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Question 11

While setting up marketing Cloud Connect, a marketing cloud admin navigates to
the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then
receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated
Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected
when looking for the user settings.
What action should correct the issue?

  • A. Apply the appropriate user mappings in the CRM configuration.
  • B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
  • C. Reset all user passwords to force new tokens
  • D. Apply the marketing Cloud for AppExchange User option as well
Answer:

A

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Question 12

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any
inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

  • A. Configure the business unit data retention setting to 12 months
  • B. Configure the Enterprise wide default retention to one year
  • C. Set inactive date to be automatically cleared after one year, but is recoverable
  • D. Apply a row based retention to each data extension as it is created, set to 12 months
Answer:

D

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Question 13

Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when
creating a data extension to house this data?
Choose 2 answers

  • A. Number
  • B. Text
  • C. Boolean
  • D. Decimal
Answer:

A, B

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Question 14

A Marketing manager requests to receive an email, once a week, with high-level
metrics in a standard format. Specifically the manager wants to know how many emails
were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

  • A. Automation Studio: Create a Report Activity to run every seven days.
  • B. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.
  • C. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.
  • D. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.
Answer:

B

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Question 15

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their
Marketing Cloud account
Which value should link these new data extensions in Data Designer to the existing contact records?

  • A. Unique Contact Identifier
  • B. Primary key
  • C. Unique Contact email address
  • D. Subscriber ID
Answer:

B

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