Questions for the MARKETING CLOUD ACCOUNT ENGAGEMENT CONSULTANT were updated on : Dec 01 ,2025
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Question 1
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
Answer:
A
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Question 2
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS. How should a consultant recommend setting this up?
A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D. Create both a landing page and form using the enhanced landing page experience.
Answer:
B
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Question 3
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU. Which two reasons could explain why this happened? Choose 2 answers
A. The leads have been reassigned to a user who does not exist in that BU.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answer:
B, C
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Question 4
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails. What can they consider doing to accomplish this goal?
A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Minimize public lists used in marketing emails.
D. Remove the global opt out link from marketing emails.
Answer:
B
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Question 5
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
A. Disable open tracking within account settings.
B. Only send emails to prospects who do not use Apple Mail.
C. Enable visitor filters for all customers so opens are not tracked.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.
Answer:
D
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Question 6
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
A. Automatically remove prospects from the program when an email reply trigger is met.
B. Increase the wait time on the Email send action steps.
C. Set the Engagement Studio program to repeat every 10 days.
D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
Answer:
D
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Question 7
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.
Answer:
C
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Question 8
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly. What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B. Configure users > set up a user group > have nurture programs assign prospects to the user group
C. Configure users > set up a queue > have nurture programs assign prospects to the queue
D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
Answer:
B
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Question 9
"What record page layouts can the Send Engage Email button be added to?
A. Opportunity
B. Case
C. Contract
D. User
Answer:
A
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Question 10
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated. Which two reasons could explain why the remaining 10 prospects were not updated? Choose 2 answers
A. The Country field has validation enabled and the updated field values did not match existing values.
B. The user who performed the import is not the assigned user listed on the remaining prospects.
C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D. The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.
Answer:
B, C
User Votes:
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Question 11
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities. Which two types of activities would display in the lightning component? Choose 2 answers
A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page
Answer:
B, D
User Votes:
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Question 12
"How could the prospect field ‘Marketing Cloud Account Engagement Hard Bounce’ be updated so a prospect becomes mailable?
A. Update the “Opt Out” field on the prospect record
B. Remove the value in the ‘Marketing Cloud Account Engagement Hard Bounce’ field
C. Change the email address to a valid email address
D. Clear the “Do Not Email” field on the prospect record
Answer:
D
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Question 13
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Delete and recreate the specific users after enabling user sync.
Answer:
B
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Question 14
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?
A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
Answer:
D
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Question 15
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched. What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?