marketo MCE Exam Questions

Questions for the MCE were updated on : Nov 21 ,2025

Page 1 out of 5. Viewing questions 1-15 out of 75

Question 1

A marketing manager recently launched a landing page with the following URL:
go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update
the URL to go.marketo.com/Product-Costs.
How should this update be done?

  • A. Edit URL Settings
  • B. Enable Personalized URLs
  • C. Open URL Builder in Admin
  • D. Generate a private preview URL
Answer:

A

User Votes:
A
50%
B
50%
C
50%
D
50%

Reference:
https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL

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Question 2

A demand generation manager wants to run a batch Smart Campaign to update leads that were
either created by form fillout today or who visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?

  • A. Use ALL filters
  • B. Use ANY filters
  • C. Use Advanced filters
  • D. Use Basic filters
Answer:

A

User Votes:
A
50%
B
50%
C
50%
D
50%

Reference:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program-
Fundamentals/ba-p/243293

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Question 3

An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

  • A. Email performance
  • B. Changes to the engagement program cadence
  • C. Lead score
  • D. Contribution to the engagement score
Answer:

B

User Votes:
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Question 4

If you want to view a list of companies of the people who have visited your website during a certain
time period, which report should you create?

  • A. Web Page Activity Report
  • B. Company Web Activity Report
  • C. Landing Page Performance Report
  • D. Company Performance Report
Answer:

B

User Votes:
A
50%
B
50%
C
50%
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50%

Reference:
https://docs.marketo.com/display/public/DOCS/Company+Web+Activity+Report

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Question 5

Given the following message to the sales team:
“John Smith filled out form “Chicago Tradeshow” on October 11, 2013”
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

  • A. System token
  • B. Trigger token
  • C. Company token
  • D. Email script token
  • E. Member token
  • F. Lead token
Answer:

B,E,F

User Votes:
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Question 6

A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?

  • A. Use a Smart Campaign to update non-standard values
  • B. Create a new custom field
  • C. Assign a default value to all new leads
  • D. Create static lists for each country
Answer:

A

User Votes:
A
50%
B
50%
C
50%
D
50%

Reference:
https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842

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Question 7

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253
recipients from different organizations.
What is an incorrect use of tokens in this situation?

  • A. Lead token for a Custom Field value
  • B. System token for the Unsubscribe Link
  • C. My token for a lead’s Company Name
  • D. System token for the Web View Link
Answer:

B

User Votes:
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Question 8

Which three token types can be used to insert a date into an email? (Choose three.)

  • A. Rich Text
  • B. Date
  • C. Calendar File
  • D. Number
  • E. Text
  • F. Score
Answer:

B,C,D

User Votes:
A
50%
B
50%
C
50%
D
50%
E
50%
F
50%

Reference:
https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

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Question 9

A marketer ran a program and did not assign a program status with success. The marketer now wants
to run a program performance report to find the cost per success for the program.
What will occur?

  • A. The report will identify the first program status as a success and calculate based on that.
  • B. The report will return a null value for cost per success.
  • C. The report will identify the last program status as a success and calculate based on that.
  • D. The report will return an error for cost per success.
Answer:

B

User Votes:
A
50%
B
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C
50%
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Reference:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-
Reporting/bc-p/242885

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Question 10

What is the purpose of a default value in a token?

  • A. To display values like current Date/Time
  • B. To show a value if a lead’s referenced field is empty
  • C. To refer to the name or description of a program
  • D. To create custom variables at the Campaign Folder or Program level
Answer:

C

User Votes:
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B
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Reference:
https://docs.marketo.com/display/public/DOCS/Tokens+Overview

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Question 11

What needs to be done to track the success of programs using a custom channel?

  • A. Ensure forms are local to the program
  • B. Upload the list of attendees to a list in the program
  • C. Ensure that program statuses are being updated
  • D. Include a “Responded” program status
Answer:

C

User Votes:
A
50%
B
50%
C
50%
D
50%

Reference:
https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

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Question 12

A marketing manager wants to create a report that shows database growth over time and excludes
blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?

  • A. Custom Columns in the Smart List tab
  • B. “Lead Created At” in the Setup tab
  • C. “Group Leads by” in the Setup tab
  • D. Exclusionary filters in the Smart List tab
Answer:

A

User Votes:
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Question 13

A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?

  • A. A text token for the link to a displayed image
  • B. A text token for the link to the content
  • C. A lead token for the lead’s first name
  • D. A styled rich text token for the subject line.
Answer:

B

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Question 14

A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

  • A. Update lead acquisition program
  • B. Send the lead an alert
  • C. Update lead status
  • D. Marketing suspend the lead
Answer:

C

User Votes:
A
50%
B
50%
C
50%
D
50%

Reference:
https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351

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Question 15

A marketer is building a Preference Center on a Marketo landing page and wants to provide a
Department drop-down for those who select University as a company type.
Which form property should be edited?

  • A. Mask Input
  • B. Visibility Rules
  • C. Validation Message
  • D. Field Type
Answer:

B

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