google GOOGLE ANALYTICS Exam Questions

Questions for the GOOGLE ANALYTICS were updated on : May 23 ,2024

Page 1 out of 5. Viewing questions 1-15 out of 70

Question 1

By default, Google Analytics can only collect behavioral data from web-connected systems.

  • A. True
  • B. False
Answer:

A

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Question 2

By default, when will Google Analytics NOT be able to identify sessions from the same user?

  • A. When the sessions happen in the same browser on the same day
  • B. When the sessions happen in different browsers on the same device
  • C. When the sessions happen in the same browser on the same device
  • D. When the sessions share the same browser cookie
Answer:

B

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Question 3

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion
path?

  • A. Attribution modeling
  • B. Conversion tracking
  • C. Multi-Channel Funnels
  • D. Channel Groupings
Answer:

A

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Question 4

Segments are applied before sampling in reports.

  • A. False
  • B. True
Answer:

A

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Question 5

If the Google Merchandise Store sets up a URL goal of /ordercomplete and a Match Type of Begins with, which of the
following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • A. /ordercomplete/thank_you.html
  • B. /ordercomplete.php
  • C. /order/complete.php
  • D. /ordercomplete/index.html
Answer:

C

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Question 6

What is a “secondary dimension” in Google Analytics?

  • A. A visualization that allows you to understand the impact of your data.
  • B. An additional widget you can add to a dashboard for more specific analysis.
  • C. An additional dimension you can add to a report for more specific analysis.
  • D. An additional metric you can add to a report for more specific analysis.
Answer:

C

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Question 7

What four parameters can you include with an event hit for reporting?

  • A. Event, Category, Action, Label
  • B. Category, Action, Label, Unique Events
  • C. Category, Action, Label, Value
  • D. Category, Action, Label, Total Events
Answer:

C

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Question 8

When will the Analytics tracking code send an event hit to Google Analytics?

  • A. Every time a user performs an action with event tracking implemented
  • B. Every time a user makes a reservation
  • C. Every time a user adds an event to their calendar
  • D. Every time a user performs an action with pageview tracking implemented
Answer:

A

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Question 9

What will happen if a user clears the Analytics cookie from their browser?

  • A. Analytics will set a new unique ID the next time a browser loads a tracked page
  • B. All of the above
  • C. Analytics will set a new browser cookie the next time a browser loads a tracked page
  • D. Analytics will not be able to associate user behavior data with past data collected
Answer:

B

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Question 10

Which data table display compares report metrics to the website average?

  • A. Percentage
  • B. Performance
  • C. Comparison
  • D. Pivot
Answer:

C

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Question 11

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

  • A. False
  • B. True
Answer:

B

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Question 12

What is required for User ID to track users across different devices?

  • A. A new Analytics account for reporting
  • B. Google Tag Manager
  • C. Sign-in that generates and sets unique IDs
  • D. All of the above
Answer:

C

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Question 13

What feature would you set up to collect company-specific data such as Member Status?

  • A. Custom Dimension
  • B. Custom Metric
  • C. Custom Filter
  • D. Event Tracking
Answer:

A

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Question 14

Google Analytics filters are applied in the order in which they are set in your view.

  • A. False
  • B. True
Answer:

B

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Question 15

By default, which of these is NOT considered a “medium” in Google Analytics?

  • A. organic
  • B. cpc
  • C. referral
  • D. google
Answer:

D

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