google GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION Exam Questions

Questions for the GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION were updated on : Jun 17 ,2024

Page 1 out of 5. Viewing questions 1-15 out of 70

Question 1

What report identifies browsers that may have had problems with a website?

  • A. The Browser & OS report
  • B. The Source/Medium report
  • C. The New vs Returning report
  • D. The Active Users report
Answer:

A

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Question 2

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • A. Source and Medium
  • B. Source and Campaign
  • C. Campaign and Medium
  • D. Campaign and Ad Content
Answer:

A

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Question 3

What type of Custom Report shows a static sortable table with rows of data?

  • A. Flat Table
  • B. Pivot Table
  • C. Explorer
  • D. Map Overlay
Answer:

A

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Question 4

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • A. False
  • B. True
Answer:

B

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Question 5

What scope applies to Custom Metrics?

  • A. User
  • B. Hit
  • C. Session
  • D. Customer
Answer:

B

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Question 6

When will Google Analytics be unable to identify sessions from the same user by default?

  • A. When the sessions happen in the same browser on the same day
  • B. When the sessions happen in different browsers on the same device
  • C. When the sessions happen in the same browser on the same device
  • D. When the sessions share the same browser cookie
Answer:

B

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Question 7

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • A. Social network
  • B. Paid and organic search
  • C. Website referrals
  • D. Television commercials
Answer:

D

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Question 8

Which reports indicate how traffic arrived at a website?

  • A. Geo
  • B. Demographics
  • C. Behavior
  • D. All Traffic
Answer:

D

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Question 9

When does the tracking code send an event hit to Google Analytics?

  • A. Every time a user performs an action with event tracking implemented
  • B. Every time a user makes a reservation
  • C. Every time a user performs an action with pageview tracking implemented
  • D. Every time a user adds an event to their calendar
Answer:

A

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Question 10

What is not a filter setting for data in views?

  • A. Include
  • B. Modify
  • C. Restore
  • D. Exclude
Answer:

C

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Question 11

What model represents the hierarchical structure of a Google Analytics account?

  • A. Property > Account > View
  • B. View > Account > Property
  • C. Account > View > Property
  • D. Account > Property> View
Answer:

D

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Question 12

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter signup three times in three
separate sessions, how many Goal conversions will Google Analytics count?

  • A. 2
  • B. 1
  • C. 6
  • D. 3
Answer:

D

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Question 13

What report compares metrics based on user acquisition date over a series of weeks?

  • A. Active Users
  • B. User Explorer
  • C. Cohort Analysis
  • D. Users Flow
Answer:

C

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Question 14

What is used to create Smart Goals?

  • A. Machine-learning algorithms
  • B. Analytics Goals
  • C. Remarketing audience
  • D. Custom Reports
Answer:

A

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Question 15

How would a view filter be configured to include only users from Brazil and Argentina?

  • A. Filter 1: include Argentina > Filter 2: include Brazil
  • B. Filter 1: include Brazil > Filter 2: include Argentina
  • C. Filter 1: include Brazil or Argentina
  • D. Filter 1: exclude all countries except Brazil and Argentina
Answer:

C

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