Questions for the ADWORDS FUNDAMENTALS were updated on : Jul 20 ,2024
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Question 1
When resetting a password in AdWords, what should a user keep in mind?
A. The new password will work for AdWords and the old password will work for other Google products.
B. The new password is now required to access all other Google products with the affected Google login.
C. The password will need to be reset separately on other Google products that share the Google login.
D. The user will need to sign into the Google Accounts page to update the password across all Google products.
Answer:
B
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Question 2
Which is one characteristic of the "Accelerated" delivery method?
A. Ads are shown when users search on relevant variations of keywords in the campaign.
B. Ads are only shown when there is a higher likelihood that users will click on them.
C. Ads are shown as frequently as possible until the budget is exhausted.
D. Ads are shown above the search results as well as to the right of the search rest.
Answer:
C
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Question 3
The Site and Category Exclusion Tool is used to exclude sites.
A. Outside of an advertiser's target region.
B. At the account level.
C. On the Google Display and Search Networks.
D. On the Google Display Network only.
Answer:
D
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Question 4
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A. Determine if campaigns are meeting overall marketing and conversion goals.
B. Compare campaign performance to that of individual competitors.
C. Create duplicate ad groups with identical keywords and different ad variations.
D. Create additional AdWords accounts for low-performing keywords.
Answer:
A
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Question 5
Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A. Use the same bids across all devices.
B. Create a dedicated campaign for each mobile device targeted.
C. Enable a bid adjustment to bid more aggressively on mobile devices.
D. Enable a bid adjustment to bid less aggressively on mobile devices.
Answer:
C
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Question 6
Ad groups should be used to:
A. Control delivery of your ads so that they appear only to users in a specific geographic location.
B. Organize your ads by a common theme, such as the types of products or services you want to advertise.
C. Control the specific sites that your ad will be targeted to on the Google Display Network.
D. Manage your daily budget according to which keywords are a priority.
Answer:
B
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Question 7
Which is true of negative keywords on the Google Display Network?
A. Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network.
B. Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns.
C. Adding negative keywords will prevent ads from showing on all placements containing those terms
D. The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.
Answer:
D
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Question 8
With social extensions, how are +1's calculated for your ad and Google+ page?
A. Only +1's from your Google+ page is showing in the count that is visible on your ad.
B. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.
C. Only +1's from your ads are calculated, your Google+ page is considered a separate campaign.
D. Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.
Sallys Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
A. Location targeting
B. Intuitive targeting
C. Topic targeting
D. Placement targeting
Answer:
C
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Question 10
A lower CPA does not necessarily indicate higher profit. Why?
A. A lower CPA may be due to changes in network distribution.
B. A lower CPA may also have lower sales volume, reducing overall profit.
C. A lower CPA may be due to changes in CPC bidding.
D. A lower CPA may be due to additions in negative Keywords.
Answer:
B
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Question 11
Which best describes the "Optimize" ad rotation setting in AdWords?
A. The AdWords system automatically shows the most relevant display URL for each ad.
B. The AdWords system automatically shows the better performing ads more often.
C. Two of the ads from the ad group may show to a user on the same page.
D. The ability to show ads more often to increase impressions.