Questions for the 1D0-623 were updated on : Nov 21 ,2025
The developers of a point-of-sale retail transaction software has a system error in their Web server.
Users of the system were unable to upload data through their remote data entry service. The
customer quickly grew angry about the situation and began posting negative comments on several
popular social media sites and company's public message board. The company is in the response
stage of managing the crisis. What should they do?
A
Explanation:
In the response stage of managing a crisis, the company should post responses to the messages
explaining the problem and when it will be resolved. Transparency and timely communication are
crucial in crisis management to maintain customer trust and manage negative sentiment. By
acknowledging the issue, providing an explanation, and offering a timeline for resolution, the
company demonstrates accountability and commitment to solving the problem. Removing postings,
denying the error, or waiting to contact message posters privately can exacerbate the situation by
appearing evasive or unresponsive. Preparing an executive report is important for long-term learning
but does not address the immediate need for public communication and customer reassurance.
Erin has been assigned to grow the social media community for a health care provider association
She wants to include open job postings and mentoring sections in the community to help people
network What types of risks will she need to address as she develops the strategy for these
community areas?
B
Explanation:
When developing a strategy for including open job postings and mentoring sections in a social media
community for a healthcare provider association, Erin needs to address risks related to regulatory
compliance and privacy violations. The healthcare industry is heavily regulated, and there are strict
laws regarding the handling of personal and sensitive information. Ensuring compliance with these
regulations is crucial to avoid legal repercussions. Additionally, privacy violations can damage the
organization's reputation and erode trust within the community. While other risks such as damage to
reputation, cybercrime, and theft of intellectual property are also important, regulatory compliance
and privacy are the most immediate and critical concerns in this context.
Sarah works for a company that sells professional-wear clothing for women both online and in select
retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the
following should she have completed first?
B
Explanation:
Before conducting a SWOT analysis of the company's social media plan, Sarah should first complete a
social media audit and establish a list of social media goals. A social media audit provides a
comprehensive review of the current social media efforts, identifying what is working and what is
not. It involves analyzing the performance of social media channels, content, and engagement.
Establishing social media goals helps to define what the company aims to achieve through its social
media presence. These foundational steps provide the necessary context and benchmarks needed to
accurately assess strengths, weaknesses, opportunities, and threats in the SWOT analysis.
A company noticed a recent spike in online posting about of their products. In response, they
increased the amount of paid advertising for that particular product. However, sales of the product
dropped by 75% in the next 3 months. Which big data value component was missing from the
analysis about the spike?
D
Explanation:
The missing big data value component in the analysis was context. While there was a spike in online
postings about the product, the company failed to consider the nature of these posts. Most of the
posts were likely complaints about product performance, which negatively impacted consumer
perception. Increasing paid advertising without understanding the negative sentiment led to a
decline in sales. Proper contextual analysis would have revealed the dissatisfaction, allowing the
company to address the issues and improve the product before increasing advertising spend.
Contextual understanding is crucial for making informed decisions and ensuring effective marketing
strategies.
Why is it important for an organization to use the same name, username and e-mail address across
multiple social media platforms?
D
Explanation:
Using the same name, username, and email address across multiple social media platforms is
important for improving brand recognition. Consistency in branding helps to establish a recognizable
and trustworthy presence online, making it easier for users to find and follow the brand across
different platforms. It reinforces the brand identity and ensures that all communications are easily
associated with the brand, which can enhance customer loyalty and engagement. Consistent
branding also reduces confusion and builds a cohesive image, essential for effective marketing and
customer relations.
Which organization is likely to experience the highest impact of implementing an aggressive social
media marketing campaign?
C
Explanation:
A political campaign for mayor of a large city is likely to experience the highest impact from an
aggressive social media marketing campaign. Political campaigns rely heavily on reaching and
engaging a broad audience quickly to build support, share messages, and mobilize voters. Social
media platforms provide an efficient way to communicate with constituents, respond to issues in
real-time, and create viral content that can significantly influence public opinion and voter behavior.
The immediate and interactive nature of social media is particularly effective in the fast-paced
environment of a political campaign.
A startup business is designing fabric patterns for the home fashion industry What kind of platforms
will best meet the business' social media marketing needs?
A
Explanation:
For a startup business designing fabric patterns for the home fashion industry, visual content is key to
showcasing the product effectively. Photo-oriented sites like Instagram and Pinterest are ideal
platforms because they emphasize high-quality images and visual storytelling. Instagram allows for
engaging with followers through posts, stories, and reels, while Pinterest is excellent for creating
visual boards that can drive traffic to the business's website. Both platforms are popular for fashion
and home decor inspiration, making them highly effective for reaching the target audience and
generating interest and sales.
The author, graphic designer and publisher of a series of graphic novels will be making appearances
to sign their work at a major fan conference What would be the best strategy to attract the largest
number of customers to the signing?
B
Explanation:
Scheduling an event on Facebook is the best strategy to attract the largest number of customers to
the book signing. Facebook events are highly visible, can be easily shared, and provide a platform for
interaction and engagement. Attendees can indicate their interest, share the event with friends, and
receive reminders, ensuring higher attendance. Sharing videos on YouTube, updating LinkedIn bios,
and posting images on Pinterest are useful for general promotion, but Facebook events specifically
drive attendance and engagement for specific occasions.
Stuart is the social media risk manager for an international drone enthusiasts association. He has
noticed various chapters around the world using images and copyrighted materials. What should
Stuart do to ensure the association’s social media sites are in compliance with the various legal
regulations internationally?
A
Explanation:
To ensure compliance with various legal regulations internationally, Stuart should require users to
accept a terms-of-use license and privacy policy before posting any content. This proactive measure
sets clear guidelines for acceptable use and ensures that users acknowledge and agree to the terms,
which can include stipulations about not posting copyrighted materials without permission. Mailing
users for permission or contacting copyright owners is reactive and less efficient, while filing lawsuits
is extreme and should be a last resort. A terms-of-use agreement provides a legal framework to
manage content and protect the association from potential legal issues.
A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has
a growing base of followers on popular social media platforms. Which social media tool can they use
to attract new followers who are interested in ocean cruising?
C
Explanation:
To attract new followers interested in ocean cruising, the company specializing in river cruises should
use paid advertising on social media. Paid advertising allows for precise targeting based on
demographics, interests, and behaviors, making it possible to reach a new audience specifically
interested in ocean cruises. This approach can quickly expand their follower base and generate leads.
Banner advertising is more static and less targeted, organic advertising relies on existing followers to
spread the word, and viral advertising is unpredictable and cannot be relied upon as a primary
strategy. Paid advertising offers control and scalability, essential for targeted expansion.
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted
into newspapers. The also frequency send direct mail flyers. How can they best incorporate social
media to their advertising mix?
D
Explanation:
Incorporating social media into the advertising mix of a large grocery store chain can be highly
effective when providing added value and engaging content to customers. Posting recipes with
coupons for the ingredients not only highlights the products available in the store but also offers
practical and useful content that customers are likely to engage with and share. This strategy
promotes the products in a context that resonates with the daily lives of the customers, driving both
online engagement and in-store sales. Posting PDFs, linking to the corporate website, and scheduling
promotional events are beneficial but do not provide the same level of interactive and valuable
content.
A large paper products company has recently hired a new CEO She is blogging regularly on social
media to discuss ways to improve products and reduce negative impact on the environment. Other
leaders in the company have engaged in her blog discussions and shared with their departments.
This behavior is known as:
A
Explanation:
The behavior described is known as executive buy-in. Executive buy-in refers to the support and
active participation of top executives in initiatives, such as social media activities. When a new CEO
actively engages in blogging about product improvements and environmental impact, and other
leaders follow suit, it demonstrates their commitment and endorsement of the initiatives. This
involvement can drive company-wide engagement and alignment with corporate goals, fostering a
culture of openness and innovation. It also shows that the leadership values communication and
feedback, which can positively influence employee morale and public perception.
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The
know the costs of their paid advertising and internal resources to promote the social media platform.
They also have a readily available metric (sales orders) and are collecting data on conversions from
failover to lead to sale. What is the company trying to calculate?
D
Explanation:
The company is trying to calculate the Return on Investment (ROI) from their social media efforts.
ROI measures the profitability of an investment and is calculated by comparing the net profit to the
initial cost of the investment. In this case, the company is looking at the costs of paid advertising and
internal resources (investments) against the revenue generated from social media platforms (return).
By tracking sales orders and conversion data, the company can determine how much revenue is
attributable to their social media campaigns and whether the investment is yielding a positive return
Drew is managing a social media advertising campaign. He has selected a popular social site. The site
has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design
of the ads. What information do you need to calculate the cost-per-click of the campaign?
A
Explanation:
To calculate the cost-per-click (CPC) of a campaign, you need to consider all relevant expenses
associated with generating clicks. This includes the cost of graphic design for the ads, the
membership fee of the social site, the pay-per-click fee charged by the site, and the total number of
clicks received. By summing the fixed and variable costs (graphic design cost, membership fee, and
pay-per-click fee multiplied by total clicks) and then dividing by the total number of clicks, you can
determine the CPC. This metric is crucial for assessing the efficiency and cost-effectiveness of the
advertising campaign.
Bill owns a small, local video production company. His current customer base consists mostly of local
musicians looking for live concert music videos and small start-up businesses in need of social media
video advertising. His goal is to increase his bookings. When he creates a social media posting,
which of the following messages would be an effective call to action?
D
Explanation:
For Bill's video production company, an effective call to action (CTA) should be clear, actionable, and
provide an immediate benefit. "Schedule a video shoot today, to receive a 10% discount" meets
these criteria by prompting potential clients to take immediate action and offering a tangible
incentive. This type of CTA can directly lead to increased bookings. The other options, while useful
for engagement, do not offer the same direct incentive or clarity in driving immediate business
actions. A strong CTA is essential for converting social media interest into actual business
transactions.