Question 1

A B2B company wants to send out an email or text invitation to their exclusive new product webinar
to current clients who have viewed their new products web page within their customer only portal
and have opted into receiving communications.
Which data fields should be sent to the destination?

• A. Name Mobile Phone Number Opt In Flag for Texts
• B. Name Email Address Opt In Flag for Emails
• C. Name Email Address New Product Page Viewed Flag
• D. Name Mobile Phone Number Email Address

Question 2

A real-time CDP Email destination requires a hashed email address as part of the File export. The
Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?

• A. Apply transformation
• B. Pre encrypt data
• C. Map to Email

Question 3

A company collects data from a web form on its site. The company wants to merge the data from the
form and deduplicate the information against existing customer data:
Company Existing Profile Data:
• companyEmail: [email protected]
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7787
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Manager
Data From Web Form Submitted:
• companyEmail: [email protected]
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7700
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new
web form data supersedes current data.
Which entry will the export file contain?

• A. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown- Smith, Celeste, Blue Widget Company. Manager. 555-555-7787
• B. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700
• C. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

Question 4

A customer wants to send out a personalized monthly reminder email to all customers that have
opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?

• A. Email Address Email Opt In Flag
• B. Email Address Name
• C. Email Opt In Flag Name

Question 5

An engineer is scheduling a destination export for email marketing and cloud storage destinations.
The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?

• A. In the select attribute page: • Check the mandatory key across the Unique identifier attribute • Check the Deduplication Key across the Profile attributes
• B. While Creating the schedule: • Check the mandatory key across the Unique identifier attribute • Check the Deduplication Key across the Profile attributes
• C. In the select attribute page: • Check the mandatory key across all attributes in the create schedule page: • Check the Deduplication Key across the Profile attributes
• D. As part of Account setup process: • Select the deduplicate option for export using Unique identifier

Question 6

The Profile is set up with the following attributes:
• EmaiLaddress
• firstName
• lastName
• CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with
different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a
promotional email.
Which option should the engineer choose to make sure that only a single record per email address is
sent?

• A. Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory
• B. Set up deduplication by the composite key EmaiLaddress + firstName
• C. Set up deduplication by the key EmaiLaddress and mark it as Mandatory
• D. Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory

Question 7

A company is collecting data where the source data is not automatically hashed. According to data
privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?

• A. Apply Transformation
• B. Enable Hashing
• C. Transform Data

Question 8

A customer sets up a destination with deduplication enabled on phone number and has two
customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create
Date: 2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?

• A. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones, 2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021
• B. Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J, 2//2/2021
• C. Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones, 2//2/2012

Question 9

A destination segment export is set up to send data to an email provider with the default file name.
The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)

• A. Date and Time
• B. Counter Variable
• C. Custom Text
• D. Data Attribute
• E. Segment Name

Question 10

A financial services company wants to create a segment based on all people who have spent more
than $400 on their credit card in the last 48 hours.
Which segment building block should be used to create this segment?

• A. A transaction event
• B. Credit card spent attribute
• C. An aggregate of transaction events
• D. A pre-existing audience of credit card spenders

Question 11

A fast food company just bought real-time CDP. The company wants to create a new marketing
campaign to encourage existing customers who do not eat breakfast at their restaurants to try their
new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments
already set up.
Segments
• Breakfast Eaters
• Lunch Eaters
• Dinner Eaters
• High-Value Dinners
Profile Attributes
• Favorite Location
• Favorite Breakfast Meal
• Favorite Lunch Meal
• Favorite Dinner Meal
• Last Purchase
How should the engineer create a segment to meet the customer's needs?

• A. Favorite Breakfast Meal is Nulll or Empty AND
• B. Favorite Lunch Meal is NOT Null or Empty OR Favorite Dinner Meal is NOT Null or Empty
• C. Must Not Exist in Breakfast Eaters
• D. Favorite Breakfast Meal is Null or Empty

Question 12

A user wants to use the AEP Ul to create an audience that includes customers who have an email
address, are from the same country, and are interested in painting or drawing.
What should the user do?

• A. Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"
• B. Drag and drop all attributes and use "AND" logic for all attributes
• C. Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"
• D. Drag and drop all attributes and use "OR” logic for all attributes

Question 13

A user wants to target customers who have browsed the products.com website in the last 30 days.
The available attributes are: Last_Website_Browse
Last_App_Browse Last_Activity
The available events are:
Website.Browse
App.Browse
Where can the user define time parameters for the segment?

• A. In the destination schedule Ul
• B. In the attribute "LasLWebsite.Browse" only
• C. In the attribute 'Last.Activity" or the 'App.Browse'' event
• D. In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

Question 14

A marketer for a telecommunication company is designing a campaign for their existing customers to
upgrade to the latest smartphone device. The marketer also does not want to annoy customers who
have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?

• A. hasUpgraded=false AND emailOptln=true
• B. hasUpgraded=True OR emailOptln=true
• C. hasUpgraded=true AND emailOptln=false

Question 15

A credit union wants to create a segment based on all customers who currently have a home loan
with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not
have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?
A.
• Customer exists within the client dataset
• Customer has logged in within the last 30 days
• Customer has a home loan with the credit union
• Customer has auto pay set up for paying the home loan
• Customer acquired a credit card in the last 30 days
B.
• Customer exists within the client dataset
• Customer has logged in within the last 30 days
• Customer has a home loan with the credit union
• Customer pays by check for their home loan
• Customer acquired a credit card in the last 30 days
C.
• Customer exists within the client dataset
• Customer has logged in within the last 14 days
• Customer has a home loan with the credit union
• Customer has auto pay set up for paying the home loan
• Customer has not acquired a credit card
D.
• Customer exists within the client dataset
• Customer has logged in within the last 14 days
• Customer has a home loan with the credit union
• Customer pays by check for their home loan
• Customer has not acquired a credit card