Adobe AD5-E809 Exam Questions

Questions for the AD5-E809 were updated on : Jun 07 ,2024

Page 1 out of 3. Viewing questions 1-15 out of 45

Question 1

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors, and "All
Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is
expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)

  • A. The Business Practitioner previously qualified for the "All Visitors' Experience.
  • B. The Business Practitioner's geo location does not match conditions for 'US Visitors".
  • C. "All Visitors' n a higher priority Experience.
  • D. All Audiences must be mutually exclusive, so this Activity is invalid.
Answer:

A, C

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Question 2

For which audience source is It possible to edit the audience definition within Adobe Target?

  • A. Adobe Target predefined audiences
  • B. Adobe Experience Cloud audiences
  • C. Adobe Target user-defined audiences
Answer:

A

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Question 3

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe
Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

  • A. Preferences
  • B. Experiences
  • C. Targeting
  • D. Setup
Answer:

B, C

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Question 4

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons
decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the
task?

  • A. The visual Experience Composer
  • B. The Form-based Experience Composer
  • C. The SPA Visual Experience Composer
Answer:

B

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Question 5

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

  • A. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
  • B. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
  • C. The conversion rate for the test experience is greater than that of the control.
Answer:

B

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Question 6

Why must primary and secondary success metrics be determined pre-test and not chosen or
adjusted after activation? (Choose two.)

  • A. so that "Conversion Rate of Alternative" can be estimated pre-test
  • B. because it is not possible to change your primary goal after the test has started
  • C. so that "days to complete test" can be estimated pre-test
  • D. to minimize risk of biased metric selection
Answer:

A, D

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Question 7

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

  • A. It depends on the metrics
  • B. Activity Conversion
  • C. Activity Entry
Answer:

A

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Question 8

The optimization team at an e-commerce company recently learned that if the company does not sell
a large proportion of its discontinued products, the company will incur an accounting charge that will
materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do
not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and
Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website.
They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to
the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce
site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?

  • A. Increase Revenue Per Visitor (RPV).
  • B. Increase 'SALE" link clicks.
  • C. Increase Thank You pages visited.
Answer:

A

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Question 9

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of
their article pages. Which metric should they focus on improving?

  • A. Bounce Rate
  • B. Pages Pet Visit
  • C. Time Spent Per Visit
Answer:

A

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Question 10

A client is viewing an offer level report for an Automated Personalization activity. What does the
clock icon indicate before the name of each offer?

  • A. The personalization algorithm model requires 24 more hours to complete.
  • B. The personalization algorithm model is still building.
  • C. The personalization algorithm model has timed out.
Answer:

B

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Question 11

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%.
Which adjustment should be recommended to reduce the test duration?

  • A. Increase the minimum detectable lift
  • B. Increase the number of Offers.
  • C. Increase the confidence level.
Answer:

A

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Question 12

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance
Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as
the reporting source for Target activities? (Choose two.)

  • A. If the existing Adobe Analytics implementation already collects all the required data
  • B. When it is mandatory to have a single source of data
  • C. If the main requirement is to be able to collect data in real-time
  • D. If an Adobe Target "clicked an element" success metric is required
Answer:

A, D

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Question 13

A client is viewing a report for a Target Recommendation activity. What do the names of the
experiences in the report refer to?

  • A. Names of the criteria used
  • B. Names of the collections used
  • C. Names of activities tested
Answer:

C

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Question 14

Which two options describe the purpose of any secondary success metric? (Choose two.)

  • A. Give additional understanding to interpret gains/losses of primary success metric.
  • B. These metrics are only used to measure time on site and primary metrics.
  • C. These metrics are only used to evaluate which audiences best respond to experiences.
  • D. Ensure that primary success metric gain is not at the cost of secondary metrics.
Answer:

A, C

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Question 15

Three weeks after activation of an A/B activity with four experiences (

  • A. Do nothing. Auto-allocate will do this.
  • B. Deactivate the activity and create a new one with only A. B, D experiences.
  • C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer:

B

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