Adobe AD0-E559 Exam Questions
Questions for the AD0-E559 were updated on : Dec 01 ,2025
Page 1 out of 4. Viewing questions 1-15 out of 50
Question 1
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a
Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing
page. During the quality assurance process, she visited the landing page and registered for the
webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the confirmation email has the correct {{memberwebinar uri» token.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the smart campaign handling the registration has any members.
- D. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
Answer:
BC
Explanation:
Two places to troubleshoot are to check to see if the smart campaign handling the registration has
any members and to check to see if the person is a member of the Adobe Marketo Engage webinar
program and set to the registered status. These checks will help Aya determine if there is any issue
with her smart campaign logic or her program membership settings that prevented her from
receiving the confirmation email.
Checking if the confirmation email has the correct token or if the
smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they
do not affect whether she receives the confirmation email or not.
Question 2
Michael has instituted a new program naming convention for his Marketo instance. It instructs his
users to begin each program name with an abbreviation indicating which channel the program
belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN'
abbreviation. Michael has ensured all existing program names have been updated to adhere to this
new naming convention.
Moving forward, how would Michael monitor for the existence of programs in the Webinar channel
that do not adhere to this new naming convention?
- A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
- B. Use Audit Trail and filter by Asset Type and Actions.
- C. Create a Program Performance report and filter by Channel = Webinar.
Answer:
C
Explanation:
Michael would monitor for the existence of programs in the Webinar channel that do not adhere to
this new naming convention by creating a Program Performance report and filtering by Channel =
Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each
program in a selected channel or folder. Michael can scan through the program names and identify
any programs that do not start with ‘WBN’ as per his naming convention.
Searching for ‘WBN’ in
Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his
naming convention.
Question 3
A marketer conducted an A/B test and expected the new version to perform better than the original
version. However, this did not occur.
What conclusion can the marketer make about these A/B test results?
- A. Their test hypothesis was invalidated and they should test again.
- B. The test was erroneous and the results should be thrown out.
- C. The test period was too short and they need to let it run for a longer time.
Answer:
A
Explanation:
The conclusion that the marketer can make about these A/B test results is that their test hypothesis
was invalidated and they should test again. This means that their assumption about what would
improve their email performance was not supported by the data and they should try a different
variation or element to test.
The test was not erroneous or too short, as long as it was set up
correctly and ran for a sufficient time period to reach statistical significance
Question 4
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched?
(Choose two.)
- A. Ensure the right Tokens are used and default values are set.
- B. Ensure that Marketing Suspended records have been added to the target audience
- C. Ensure the unsubscribe link is not used.
- D. Ensure there are HTML and Text versions of the email.
Answer:
A, D
Explanation:
Two QA checks that Rocky would perform on the email before it is launched are to ensure the right
tokens are used and default values are set and to ensure there are HTML and text versions of the
email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that
his email can be viewed by different email clients and devices.
Ensuring that marketing suspended
records have been added to the target audience or ensuring that the unsubscribe link is not used are
not QA checks for the email, as they do not affect its appearance or functionality
Question 5
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA
(quality assurance check) the program to ensure that the {{member.webinar url}} token is working
correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
- A. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
- B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- C. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
Answer:
B, D
Explanation:
Two ways that Sally can test the confirmation email are to view the approved registration landing
page, complete the registration form, and click on the ‘Join Webinar’ CTA on the confirmation email
she receives in her inbox and to click the ‘Register Now’ CTA on the invite email, complete the
registration form, and click on the ‘Join Webinar’ CTA on the confirmation email she receives in her
inbox. These methods will allow Sally to test the confirmation email as a real person who registers
for the webinar and verify that the {{member.webinar url}} token is working correctly.
Previewing the
confirmation email or sending herself a sample will not show the actual webinar URL for the token,
as it depends on the person’s membership in the webinar program.
Question 6
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo
Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active
smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant
assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)
- A. A filter to select archived assets for use in reports cannot be used.
- B. Archived templates are not available when creating an email or landing page in Design Studio
- C. Archived assets are auto-deactivated.
- D. Archived pages cannot be used in landing page test groups.
Answer:
A, D
Explanation:
Two statements that are true for archived assets are that a filter to select archived assets for use in
reports cannot be used and that archived pages cannot be used in landing page test groups. This is
because archiving an asset or a folder means that it will no longer be visible or available for use in
most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups,
etc.
Archived assets are not deactivated and archived templates are not available when creating an
email or landing page in Design Studio
Question 7
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2,
PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
- A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
- B. Bhaskar will be able to create product-specific dynamic content.
- C. Bhaskar will be able to create product-specific nurtures.
Answer:
A
Explanation:
One new benefit Bhaskar will gain by implementing this new naming convention is that he will be
able to create a global product-specific scoring program that triggers off Program Status Changes
with a Program Name constraint. This will help him score leads based on their engagement with
different product lines across different programs. For example, he can create a trigger that fires when
Program Status is Changed and Program Name contains PROD1, and then add a flow step that
increases the score for PROD1 by a certain amount.
Creating product-specific dynamic content or
nurtures does not require this naming convention.
Question 8
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best
practice should the user follow?
- A. Run a combination of many tests sequentially and methodically.
- B. Vary as many elements as possible in each test.
- C. End the test as soon as one version surpasses the other.
Answer:
A
Explanation:
A best practice for A/B testing is to run a combination of many tests sequentially and methodically.
This will help the marketer optimize their email performance by testing one element at a time and
measuring its impact on key metrics such as open rate, click rate, conversion rate, etc.
Varying as
many elements as possible in each test or ending the test as soon as one version surpasses the other
are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.
Question 9
The Acme Case Study program contains the following assets and campaigns:
The A - Downloaded smart campaign contains the following trigger:
The A - Downloaded smart campaign contains the following flow steps:
A new person fills out the Content Form, which is embedded on the website. How will the
acquisition program be captured for the person?
- A. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
- B. The program contains no mechanism to set the acquisition program for the person.
- C. The Content Form is local to this program, so the program is automatically set as the acquisition program.
Answer:
C
Explanation:
The acquisition program will be captured for the person automatically because the Content Form is
local to this program. This is because Adobe Marketo Engage automatically sets the acquisition
program for a person when they fill out a form that is local to a program for the first time. The
Change Program Status flow step does not set program membership or acquisition program, but only
changes the status of an existing member.
The program does not contain any other mechanism to set
the acquisition program for the person.
Question 10
Katherine is putting together a report for leadership as part of her monthly operating review. She is
wanting to be able to provide a breakdown of the total number of unique Companies by vertical that
live in their Adobe Marketo Engage database.
What report type can she use to get this Company level view?
- A. Company Web Activity
- B. People Performance Report
- C. Account Performance Report
Answer:
A
Explanation:
A Company Web Activity report can be used to get this company level view. This report type shows
metrics such as number of visits, number of people, average pages per visit, etc. for each company in
the database. The marketer can filter the report by vertical and date range to see how many unique
companies by vertical are in their Adobe Marketo Engage database.
A People Performance Report or
an Account Performance Report will not show company-level metrics or allow filtering by vertical.
Question 11
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help
with email campaigns.
Dynamic content is being used in the email blast and is segmented based on dessert preferences.
Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes
tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?
- A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
- C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
Answer:
B
Explanation:
Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu
messaging. Indira will receive an email with sticky toffee pudding messaging. This is because the
segmentation is based on dessert preferences, and each segment has only one dessert assigned to it.
Therefore, each person will receive the message that corresponds to their first dessert preference in
alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes
before sticky toffee pudding in alphabetical order, so she will receive the apple pie message.
The
other options are incorrect because they do not follow this logic
Question 12
A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year'
constraints.
Why would a person not appear on this smart list?
- A. The person was last sent an email 6 months ago.
- B. The person unsubscribed from the email they received last month.
- C. The email sent to the person last week bounced.
Answer:
C
Explanation:
A person would not appear on this smart list if the email sent to them last week bounced. This is
because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the
person would not meet the criteria of the Was Sent Email filter and would be excluded from the
smart list.
The person would appear on the smart list if they were last sent an email 6 months ago or
if they unsubscribed from the email they received last month, as long as they met the date of activity
constraint
Question 13
A marketer has been tasked with creating a report to show how many form fills have been created
from all content programs, broken down by each content program during this Financial Year to audit
content engagement.
What type of report can be built and analyzed to show the most engaging content?
- A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names
- B. A People Performance Report
- C. A Program Performance Report with all content programs selected
Answer:
A
Explanation:
A Program Performance Report with all content programs selected can be built and analyzed to show
the most engaging content. This report type shows metrics such as new names, success, cost per
success, etc. for each program in a selected channel or folder. The marketer can filter the report by
the content channel and the date range of the financial year to see how many form fills have been
created from each content program.
A Smart List or a People Performance Report will not show
program-level metrics or allow filtering by channel or folder.
Question 14
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last
90 days. They would like this to happen automatically and instantaneously after the third soft
bounce.
What would the smart list section of their data management smart campaign look like?
A)
B)
C)
- A. Option A
- B. Option B
- C. Option C
Answer:
C
Explanation:
Option C is the correct smart list section for their data management smart campaign. This option
uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of
Activity constraint set to in past 90 days. This will ensure that only people who have visited any web
page at least three times within the last 90 days will qualify for the campaign. Option A uses filters
instead of triggers, which means that it will not run automatically and instantaneously.
Option B uses
an incorrect filter logic, which means that it will not require three web page visits within 90 days
Question 15
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart
Campaign identifies the non-standard values and updates the 'Country' field values to 'United States
of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
- B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
- C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
Answer:
C
Explanation:
The best practice steps that must be taken when embarking on developing such a process are to
create a folder within the Marketing Activities to store all data management processes, containing a
Default Program with a default Data Management Channel with nested Smart Campaigns. This will
help organize and standardize the data management processes and make them easy to find and
report on. The Data Management Channel is designed for operational programs that do not generate
revenue or influence pipeline.
Creating a folder within the Design Studio or using an Operational
Channel will not achieve the same result.