Questions for the AD0-E330 were updated on : Dec 01 ,2025
A developer develops a workflow where the result should contain recipients from Country Canada
with an age range greater than 18 years. A developer added two activities in the beginning, one to
query only Canada region recipients and the other activity to query audiences greater than 18 years.
Which third activity type would be used to ensure the result is updated with only those recipients
greater than 18 years old that live in Canada?
A
Explanation:
To ensure that the result contains only recipients from Canada who are over 18 years old, the
developer should use the Intersection activity. Intersection activities in Adobe Campaign Classic are
used to filter down to the subset of recipients that meet all criteria across multiple query activities.
In this case, the Intersection activity will combine the two queries (Canada region recipients and
recipients older than 18) and return only those recipients who satisfy both conditions—i.e., those
who are over 18 and live in Canada. Using Union would result in all recipients matching either query,
and Exclusion would remove one query result from the other, which is not appropriate for this
scenario.
A developer develops a workflow where two activities are used in the beginning, one below the
other. The first is to query all the audiences living in Canada, and the second is to query audiences
with gender as male. A developer added a third activity, which is Exclusion, and added both the
queries' results to it. What would be the end result?
C
Explanation:
In this workflow, the Exclusion activity is set to exclude the results of one query from the other. Since
the developer has both queries (audiences living in Canada and male audiences) feeding into the
Exclusion activity, it will result in an exclusion of males from the set of Canadian recipients.
Thus, the end result will be all recipients living in Canada who are not male. This is because the
Exclusion activity removes those in the second query (males) from the first query (audiences living in
Canada), leaving only non-males from Canada in the final audience.
A developer needs to check for missing personalization before sending deliveries to the targeted
audience and cancel the particular delivery. How would the developer do this?
A
Explanation:
In Adobe Campaign Classic, a control typology rule is the appropriate method for checking
personalization before sending a delivery. Control typology rules can be set up to validate certain
conditions, such as verifying the presence of personalization fields. If any required personalization is
missing, the control rule can trigger a cancellation of the delivery or flag it for review.
By implementing this rule, the developer ensures that each delivery meets personalization
requirements, preventing incomplete or improperly personalized messages from reaching the
audience. Filtering typology rules and delivery scripts are not as well-suited for this purpose, as they
are not designed for pre-send validation in the same way as control rules.
A customer has a custom CRM system that holds all profiles used for marketing campaigns. The
customer wants to have the data available in Adobe Campaign Classic and use it for marketing
campaigns. The CRM system is relying on HTTP communication to communicate with other systems.
In which two ways can the CRM system push profiles to Adobe Campaign Classic? (Choose two)
A, C
Explanation:
For integrating a custom CRM system with Adobe Campaign Classic to push profile data, the two
primary methods of HTTP communication available are SOAP and REST APIs.
SOAP (Simple Object Access Protocol):
Adobe Campaign Classic supports SOAP web services, which allow external systems to interact with
Campaign's data and services. SOAP is well-suited for structured, reliable data exchanges, and Adobe
Campaign provides extensive SOAP API documentation for operations such as creating, updating,
and deleting profiles.
REST (Representational State Transfer):
Adobe Campaign also supports RESTful APIs, which provide a more lightweight and flexible way to
interact with Campaign Classic. REST APIs are ideal for web-based integrations due to their simplicity
and compatibility with JSON, making them a popular choice for modern applications.
Using SFTP would not meet the requirement of HTTP-based communication, and External Account is
more about configuring connection settings rather than serving as a direct data transfer method.
Therefore, SOAP and REST are the best methods to meet the integration requirements for the CRM
system and Adobe Campaign Classic.
In v8 Adobe Campaign, what is the recommended data retention period for consolidated tracking?
C
Explanation:
In Adobe Campaign v8, the recommended data retention period for consolidated tracking data is
typically set to 6 months. This timeframe strikes a balance between maintaining enough historical
data for meaningful analysis and optimizing database performance by not storing unnecessary data
long-term. Consolidated tracking data includes click-through rates, open rates, and other
engagement metrics that are relevant for campaign performance analysis but become less
actionable over time.
Retaining data for 6 months allows organizations to analyze trends and report on recent campaign
performance while maintaining system efficiency.
How does a developer find the SQL name of the outbound worktable?
B
Explanation:
In Adobe Campaign Classic, the SQL name of the outbound worktable can be accessed using
activity.tableName. This property is part of the workflow activity's context and provides a reference
to the specific worktable used by that activity. The worktable is a temporary database table where
outbound data (such as target audiences) is stored during the execution of a workflow. Accessing this
table via activity.tableName is essential for debugging, custom scripting, and SQL-based interactions
within Adobe Campaign workflows.
In Adobe Campaign v8 instance, what field is needed for tables to replicate incrementally?
B
Explanation:
In Adobe Campaign v8, incremental replication relies on a field that tracks when records were last
modified. The LastModified field is specifically designed for this purpose, allowing the system to
identify and replicate only those records that have been altered since the last replication cycle. This
approach minimizes data transfer by only sending updated records instead of the entire dataset.
Using LastModified ensures that the replication process is efficient and that all modifications are
accurately reflected across different instances of Adobe Campaign, particularly in distributed
environments. Fields like CreationDate are insufficient for incremental replication as they do not
track updates, and InternalName does not provide any time-based tracking functionality.
Review the below code:
javascript
Copy code
function nms_recipient_updaterecipient(id) {
Xtk.session.Write(<nmsRecipient xtkschema="nms:recipient" _key="@id" id=(id)
_operation="update"/>);
}
B
Explanation:
The provided code snippet is a JavaScript function intended to update a recipient record in Adobe
Campaign Classic. The function nms_recipient_updaterecipient uses Xtk.session.Write, which is a
method specific to the Adobe Campaign JavaScript API. This method interacts with the Campaign
database to perform various operations such as creating, reading, updating, or deleting records.
In this case, the code targets the nms:recipient schema and specifies an update operation on a
recipient identified by the id parameter. The function is a typical example of how JavaScript can be
used within Adobe Campaign to directly manipulate records in the database, as opposed to SOAP or
JSSP (JavaScript Server Pages) calls.
A client has a database of customers who purchase different products. Which data model approach
should the Campaign Classic developer use to save the navigation information?
B
Explanation:
In a scenario where customers can purchase multiple products, and each product can be purchased
by multiple customers, a many-to-many data model is the most appropriate approach in Adobe
Campaign Classic. This model involves creating a linking table (or schema) that references both the
customer schema and the product schema.
By using a many-to-many relationship, the developer can efficiently track and manage customer-
product associations without data redundancy. This structure enables accurate navigation and
querying across customer purchases, providing flexibility to track purchases, manage customer
preferences, and analyze purchasing behaviors across the entire customer base.
A developer wants to count the recipient profiles with their email, first name, last name, and the
number of total subscriptions to identify the most interested persons for the subscription services.
How would the developer do this?
A
Explanation:
To count recipient profiles and gather details like email, first name, last name, and the total number
of subscriptions, the developer should use a workflow activity in Adobe Campaign Classic. Workflow
activities, particularly query and aggregates, allow the developer to filter profiles and compute
counts based on specified criteria.
Using a workflow is efficient for this task as it provides a visual interface and built-in capabilities for
data selection, filtering, and aggregation. This method avoids the need for complex SQL or custom
data schema methods, simplifying the process and leveraging Campaign’s native workflow tools for
data processing.
An Adobe Campaign Classic developer needs to create a new schema for a functional need with a
unique ID.
Why should the developer create a new ID sequence for this new schema?
A
Explanation:
In Adobe Campaign Classic, when creating a new schema with a unique ID, it is essential to define a
new ID sequence to ensure that the IDs generated for this schema are unique across the database.
Without a dedicated ID sequence, there is a risk of duplicating keys, as other schemas or tables
might generate overlapping IDs. By setting up a unique ID sequence, the developer can avoid
primary key conflicts and ensure data integrity, as each record in the new schema will have a distinct
ID not shared with any other table.
An Adobe Campaign and Analytics customer wants to capture any website visitors who start their
online shopping checkout process but do not successfully complete the shopping experience and
abandon their shopping cart before completion. The customer wants to use these website visitor
details to create a remarketing solution to contact those visitors about their incomplete purchases.
Which Campaign capability should the developer recommend to address this need?
C
Explanation:
To capture website visitors who abandon their shopping cart and use that information for
remarketing, Experience Cloud Triggers are the recommended solution within Adobe Campaign.
Experience Cloud Triggers allows Adobe Campaign to work with Adobe Analytics, tracking user
behavior in real-time on the website.
When a visitor initiates but does not complete the checkout process, Adobe Analytics can send an
abandonment trigger to Adobe Campaign. Adobe Campaign can then use this data to generate
personalized remarketing campaigns, targeting those specific users based on their incomplete
purchases.
While Landing page capture forms can collect data from users, they are not specifically tailored for
capturing abandonment data. External Signals could be used in some scenarios, but they do not
provide the same seamless integration with user journey tracking as Experience Cloud Triggers.
Marketing Workflows manage automated marketing tasks but rely on triggers like those provided by
Experience Cloud for real-time engagement.
A developer saw that several workflows are stuck in a "start as soon as possible" status. The
developer checks the workflow heat map and does not see any concurrent workflows in workflow
activity. What should the developer troubleshoot next?
C
Explanation:
When workflows are stuck in the "start as soon as possible" status and no other workflows are
running concurrently, the issue often relates to the operationMgt workflow, which is responsible for
managing Campaign jobs and their scheduling. If this workflow is not active or has encountered
issues, other workflows may not start as scheduled, leading to the stuck status.
Therefore, the developer should verify that the operationMgt workflow is running correctly. Stopping
and restarting workflows individually may not address the underlying issue, and conditionally
stopping workflows is not as direct as checking the operationMgt workflow, which could be the root
cause.
The Control Panel under GPG key section indicates an urgent (red) alert. An urgent red warning is the
final warning. How many days before expiry does it appear?
C
Explanation:
In Adobe Campaign Classic, the Control Panel provides a dashboard to monitor various system
components, including GPG key expiration statuses. A red alert is the final warning that appears
when the expiration date is approaching imminently. This alert typically appears 30 days before the
GPG key is set to expire, allowing sufficient time for administrators to renew or replace the key. This
timeframe helps prevent disruptions in secure data transfers that rely on GPG encryption.
The Campaign Classic Developer needs to change the data purge settings for some of the tables.
Where should the developer find this option?
A
Explanation:
In Adobe Campaign Classic, data purge settings, including settings for retention periods and cleanup
rules, are managed in the serverConf.xml file. This configuration file contains various server-level
settings, including options for data management and purging. By modifying the appropriate sections
within serverConf.xml, the developer can adjust the purge settings for specific tables according to
retention requirements.
External Accounts and the Deployment Wizard are not used for managing data purge configurations.
External Accounts primarily handle connections to external systems, while the Deployment Wizard
assists in setting up and deploying instances, not in configuring data purge rules. Therefore, the
serverConf.xml file is the correct location for these settings.