Questions for the AD0-E327 were updated on : Dec 01 ,2025
A business practitioner has been deploying a campaign and running the delivery. The practitioner
notices that delivery paused at the time of approval.
What is the named right required to resume the delivery?
B
Explanation:
In Adobe Campaign, the named right "APPROVE DELIVERIES" is required to approve deliveries within
the workflow. If a delivery has paused at the time of approval, it means that it requires an approval
action to proceed. A user with the "APPROVE DELIVERIES" right has the authority to review and
approve the delivery, thereby resuming the process.
Reference: User permissions and named rights are a key aspect of workflow management in Adobe
Campaign, where specific actions such as approving deliveries require corresponding rights assigned
to the user.
One of the IP ranges listed on the IP allowing list in the Adobe Campaign Control Panel is shown as
"Expired" and will be automatically deleted after 7 days.
Which option is the business practitioner allowed to perform within this 7-day period?
A
Explanation:
Within the Adobe Campaign Control Panel, when an IP range is listed as "Expired" and set to be
automatically deleted after a certain period, typically the business practitioner has the ability to edit
the duration of the IP range during this grace period. This action effectively extends the validity of
the IP range before it is deleted, allowing for continued access based on that IP range.
Reference: The Control Panel functionality in Adobe Campaign includes managing IP allowlists and
their durations, which is essential for ensuring secure and uninterrupted access for authorized IP
ranges.
A business practitioner wants to give one of the team members access to all pre-defined filters,
dashboards, and web application, regardless of users rights to folders. This must include read, write,
and delete data.
What is the right way to give access?
B
Explanation:
To give a team member comprehensive access to all pre-defined filters, dashboards, and web
applications, including permissions to read, write, and delete data, the business practitioner would
need to grant access rights explicitly. This means setting the permissions directly on the user's profile
or group to which the user belongs, ensuring they have the necessary rights across all relevant
objects, irrespective of the user's rights to specific folders.
Reference: In Adobe Campaign, user rights and permissions are managed through explicit settings in
the user profiles or groups, ensuring controlled access to various platform features.
An Adobe business practitioner needs to export a report on user activities with various reporting
tools within Adobe Campaign. The business practitioner would like to know how many times each
report has been generated and how many unique users used it.
What is the best practice to accomplish this task?
A
Explanation:
Adobe Campaign provides several reporting tools that can help analyze and represent data for
different purposes. Some of these tools are:
Audit features: These features allow you to track and monitor user activities on various objects and
folders in Adobe Campaign, such as deliveries, workflows, reports, etc. You can access them under
Administration > Audit folder.
logins.log file: This file records all the login attempts to Adobe Campaign server, including successful
and failed logins. You can access it in the nlserver syslogd module.
Delivery summary report: This report shows a summary of the delivery settings and statistics, such as
target population, subject line, sender name, etc. You can access it in Adobe Creative Cloud.
This would allow you to export a report on user activities with various reporting tools within Adobe
Campaign. You would be able to see how many times each report has been generated and how many
unique users used it.
In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened
a delivery?
B
Explanation:
The metric that identifies how many of the targeted recipients opened a delivery in the Tracking
Indicators report is Distinct opens for the population reached. Therefore, option B is the correct
answer.
The other options are:
Sum of opens for the population reached: This metric identifies the total number of opens for the
population reached.
Distinct clicks for the population reached: This metric identifies the total number of clicks for the
population reached.
Recipient clicks for the population reached: This metric identifies the total number of clicks for the
population reached, but only counts one click per recipient.
Following the first deployment of the client's news bulletin, the email was sent to brand advocates
who had opted in. The Marketing team wants to visualize the peak period of reactivity.
Which out-of-the-box delivery report would a business practitioner recommend?
D
Explanation:
The "Delivery Throughput" report is used to visualize the distribution of actions (like opens and
clicks) over time, providing insight into the reactivity of recipients following the delivery of a
campaign. It can be used to observe the peak periods when recipients are most active in interacting
with an email, thus indicating the peak period of reactivity. This information is valuable to marketing
teams who want to understand recipient engagement trends and optimize send times.
Reference: The Delivery Throughput report is a standard part of campaign reporting in Adobe
Campaign Classic, offering temporal insights into delivery interactions.
An Adobe Campaign business practitioner has been checking the delivery report of all the deliveries
sent from Adobe Campaign one year ago from current date, but the data shown in the report is zero
for all the deliveries.
What is a possible reason for this?
C
Explanation:
Adobe Campaign has default retention periods for standard tables that store data related to
deliveries and tracking.
These retention periods can be modified by administrators to comply with
data protection regulations or performance requirements2
. The default retention periods for some
of the standard tables are:
Consolidated tracking: 6 months
Delivery logs: 6 months
Tracking logs: 13 months
possible reason for the data shown in the report being zero for all the deliveries sent one year ago
from current date is C. Tracking log table has data storage validity of only one year. This means that
after one year, the data in this table is deleted and no longer available for reporting.
A business practitioner needs to identify the total number of complaints for a given delivery by
domain.
What out-of-the-box report would provide this information?
C
Explanation:
To identify the total number of complaints for a given delivery by domain, the "Non-deliverables and
bounces" report would be appropriate. This report typically includes data on email delivery issues,
which encompass bounces, spam complaints, and other non-delivery related events categorized by
domain. Complaints are a form of non-deliverable where the recipient's email server has accepted
the email but classified it as spam or junk, often feeding back to the sending server as a complaint.
Reference: This functionality is part of Adobe Campaign Classic's reporting capabilities, providing
insight into the deliverability issues including complaints by domain.
What do the percentages on the Hot Click report represent?
B
Explanation:
The percentages on a Hot Click report generally represent the ratio of unique clicks on a particular
link to the total number of unique opens for the delivery. This metric is used to measure the
engagement level of links within an email and to understand which links are capturing the most
interest from the recipients who have opened the email. It provides insights into recipient behavior
post-open, highlighting which content within an email is driving interactions.
Reference: Hot Click reports and their associated metrics are standard in email marketing analytics,
used to assess recipient engagement and the effectiveness of the content within email campaigns.
An Adobe Campaign business practitioner has been asked to make a report of "Breakdown of opens"
of the Campaign run for the year 2022.
Which data schema of the Adobe Campaign database saves required data so that the report can be
formed without any missing records?
B
Explanation:
This data schema saves required data so that the report of “Breakdown of opens” of the Campaign
run for the year 2022 can be formed without any missing records.
https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en
The tracking_log schema in Adobe Campaign is designed to store detailed tracking information, such
as opens, clicks, and bounces, for each delivery. To report on the "Breakdown of opens" for a
campaign run in the year 2022, this schema would provide the necessary data, including timestamps,
recipient identifiers, and the delivery associated with each open. This enables the creation of
comprehensive reports on engagement metrics like email opens without any missing records.
Reference: The tracking_log schema is part of the Adobe Campaign Classic database architecture,
which records detailed interaction data for reporting and analysis purposes.
The code "delivery.operation_id = instance.vars.operation_id" is inside the delivery script tab. What
action is being performed by the code?
D
Explanation:
The code “delivery.operation_id = instance.vars.operation_id” is used to link together the delivery
with the campaign that it belongs to1
. Therefore, option D is the correct answer.
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/operation-
id-campaign-link-is-empty-for-continuous-deliveries/m-p/363544
The script "delivery.operation_id = instance.vars.operation_id" is assigning the value of the campaign
operation ID (stored in instance variables) to the delivery’s operation ID. This is a method of linking a
delivery to its parent campaign operation within Adobe Campaign. The operation ID is a unique
identifier for a campaign operation, and this linkage ensures that the delivery's performance can be
reported and analyzed in the context of the campaign it belongs to.
Reference: This understanding of campaign and delivery linkage comes from common scripting and
data structure practices in Adobe Campaign Classic, where such scripts are used to ensure proper
association between campaign elements.
A customer wants to trigger an email on a specified frequency based on the customer journey.
Given that the customer wants the delivery statistics consolidated, what kind of email delivery
should the business practitioner configure in this scenario?
A
Explanation:
In scenarios where a customer wishes to trigger emails based on the customer journey and wants
consolidated delivery statistics, a recurring delivery is appropriate. This type of delivery repeats at
specified intervals, which can align with the frequency dictated by the customer journey stages. By
pulling content from the delivery template, the practitioner ensures consistency in the email content
across different sends while benefiting from the cumulative statistics that a recurring delivery
provides, allowing for a consolidated view of delivery performance over time.
Reference: Recurring deliveries are a feature within Adobe Campaign Classic that allows for the
repeated sending of a delivery on a set schedule, which is useful for consistent communications and
consolidated reporting.
What are two reasons why a campaign manager would review a delivery audit? (Choose two.)
A, B
Explanation:
According to Adobe Campaign Classic Business Practitioner objectives, a campaign manager would
review a delivery audit for the following reasons:
To find out how many recipients were excluded, which is one of the typology rules1
.
To see if typology rules were applied, which is another reason1
.
Therefore, options A and B are the correct answers.
The delivery audit report provides detailed information about the delivery, including the total
number of opens and clicks2
. However, it does not provide information about the total number of
opens and clicks for a specific recipient.
A campaign manager would not review a delivery audit to find out if the delivery is blocked on a
particular operating system3
.
A delivery audit in Adobe Campaign includes an analysis of various parameters related to the
delivery process. Campaign managers review delivery audits primarily to understand if and why
recipients were excluded, which could be due to typology rules, quarantines, or other exclusion
factors. Additionally, checking if typology rules were applied is crucial to ensuring that the campaign
adhered to the business rules and regulations set forth for communication (e.g., frequency capping,
content filtering). Typology rules are a set of conditions that govern the execution of a campaign to
maintain quality and compliance. Understanding both of these aspects is essential for evaluating the
effectiveness of the targeting strategy and the compliance of the delivery with campaign standards.
Reference: The functions and benefits of a delivery audit are part of the standard features in
campaign management systems, and the importance of typology rules in campaign execution is a
basic principle in such systems.
A business practitioner is preparing a presentation and needs to list and report the email errors.
Which contains the possible delivery bounce types?
A
Explanation:
In the context of email delivery errors, 'Hard' bounces refer to permanent delivery failures (such as
an invalid email address), 'Soft' bounces are temporary delivery issues (such as a full inbox), and
'Unreachable' typically means that the email server could not be reached or is not responding. These
terms categorize delivery errors based on their nature and help in analyzing the deliverability issues
of an email campaign.
Reference: The categorization of bounce types into Hard, Soft, and Unreachable is standard
terminology in email marketing for classifying delivery errors.
A business practitioner needs to analyze the target population of a delivery during content
preparation to understand any errors at the time of message preparation. During the Analysis phase,
the business practitioner notices errors in the delivery.
What is the risk of stopping the delivery at this stage?
B
Explanation:
During the analysis phase of a delivery, the system is conducting checks on the target population,
content validity, and other parameters without actually sending any messages. At this stage, if errors
are detected, the delivery process has not begun, and no messages have been dispatched. Therefore,
there is no risk associated with stopping the delivery to address any identified errors. It's actually a
prudent measure to prevent the dissemination of erroneous messages.
Reference: The analysis phase and its role in preventing the sending of erroneous messages are
common features in email campaign management systems like Adobe Campaign Classic.