Adobe AD0-E308 Exam Questions

Questions for the AD0-E308 were updated on : Dec 01 ,2025

Page 1 out of 4. Viewing questions 1-15 out of 60

Question 1

A Campaign developer receives a request to attach a file to each email in a campaign.
There are three variations of the attachment. The filename to be attached must be based on a
recipient-level derived field: attachmentSegment. The derived field is created in an enrichment
activity and carried through as additional data with the target population.
The developer will select File Name is Computed during delivery for each message and use a
computed filename.
How should the developer set the attachment computed filename for the three attachments located
in the C: \tosend directory?

  • A. C:\tosend\ <%= targetData. attachmentSegment %>.pdf
  • B. C:\tosend\ <%= additonalData. attachmentSegment %>.pdf
  • C. C:\tosend\ <%= recipient.attachmentSegment %>.pdf
  • D. C:\tosend\<%= enrichmentData. attachmentSegment %>.pdf
Answer:

A

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Question 2

A new column is added to the recipient schema via a schema extension. The extension is called
recipientExt in namespace abc. This new column is called CustomerDecile and is of type long.
What is the database location of the new column?

  • A. NmsRecipient.iCustomerDecile
  • B. abcRecipient.CustomerDecile
  • C. NmsRecipientExt.CustomerDecile
  • D. abcRecipientExt.iCustomerDecile
Answer:

C

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Question 3

How should a Campaign developer allow a marketing user to start a workflow?

  • A. Add the user to the Workflow Supervisor group
  • B. Add the user to the Administrator Operator group
  • C. Add the user to the Delivery Operator group
  • D. Add the user to the Campaign Manager Operator group
Answer:

C

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Reference:
https://docs.adobe.com/content/help/en/campaign-classic/using/getting-started/administration-basics/access-management.html

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Question 4

A Campaign developer is building an automated workflow that is required to send emails to product
purchasers from the previous day. The audience of each day’s send must be stored in a delivery of its
own.
Which type of delivery should the Campaign developer use in such a workflow?

  • A. Recurring delivery
  • B. Email delivery
  • C. Continuous delivery
  • D. Other delivery
Answer:

B

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Reference:
https://docs.adobe.com/content/help/en/campaign-standard/using/managing-processes-and-data/channel-activities/email-delivery.html

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Question 5

A Campaign developer notices that a workflow scheduled to run daily and create a customer list is
associated to a campaign marked as Finished.
What explains the outcome of the next scheduled workflow run?

  • A. The workflow continues to run, but the list is NOT created as configured.
  • B. The workflow does NOT run regardless of the schedule until the campaign end date is adjusted.
  • C. The developer must copy the workflow into a new campaign and reschedule the new workflow.
  • D. The workflow continues to run as scheduled and creates the list as configured.
Answer:

B

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Question 6

How should a Campaign developer restrict users from entering only one of three possible data values
in a column called customerstatus?

  • A. Create an onChange JavaScript trigger to alert the end user to the invalid value
  • B. Leverage the enableif keyword with an expression that evaluates the values for customerstatus
  • C. Leverage Enumerations in drop-down lists for the three allowed values
  • D. Apply a sysfilter to the form and filter on the values for customer status
Answer:

C

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Question 7

A campaign developer installs the transactional message control package, but NOT the transactional
message execution package.
What is the reason for this decision?

  • A. Message templates are created in the transactional message control.
  • B. Transactional message execution packages are installed by default.
  • C. Transactional message control sends the message.
  • D. Direct mail messages are managed in the transactional message control.
Answer:

A

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Reference:
https://docs.adobe.com/content/help/en/campaign-classic/using/transactional-messaging/introduction/transactional-messaging-architecture.html

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Question 8

A Campaign developer needs to run a newly created campaign workflow. The workflow fails with the
following error: “The schema specified in the transition is not compatible with schema
"nms:recipient" specified in the delivery - they must be identical”.
Which steps should the Campaign developer take to resolve this error?

  • A. Create a new target that matches the default schema of the workflow.
  • B. Unconditionally stop and restart the workflow.
  • C. Delete the email delivery and re-add it into the workflow.
  • D. Change the targeting dimension to the recipient schema prior to the delivery.
Answer:

A

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Reference:
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/campaign-from-list-
not-linked-to-recipient-table/td-p/307501

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Question 9

What is the primary benefit of utilizing a platform option?

  • A. To reference and update a parameter across multiple workflow executions
  • B. To automatically create an incremental counter to maintain a consistent sequence
  • C. To standardize the values of a field and help with data input or use within queries
  • D. To communicate with external applications
Answer:

D

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Reference:
https://docs.adobe.com/content/help/en/campaign-classic/using/getting-started/administration-basics/external-accounts.html

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Question 10

A developer configures two split activities (Split1 and Split2). Each split has only one resulting
segment. The population of the first split is the input population of the second. The segmentCode is
configured on the splits as follows:
Split 1
Name: Split1
segmentCode = ‘segment1’ Split 2
Name: Split2
segmentCode = ‘segment2’
All splits and subsequent segments result in records. The Campaign developer turns on the
Concatenate the code of each segment with the code found in the input population option of the
second split
What is the resulting segmentCode value?

  • A. segment1segment2
  • B. segment2
  • C. split1segment1split2segment2
  • D. @ID of the recipient record + 'Segment2’
Answer:

C

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Question 11

A Campaign developer notices that targeting approval and content approval notifications are not
being sent.
What should the developer verify to resolve this situation?

  • A. The Jobs on deliveries in campaigns workflow is running.
  • B. The target of the approval message is in the recipient table.
  • C. The notification reminders are configured in the delivery approvals tab.
  • D. The approval message is using a notification typology.
Answer:

A

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Reference:
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-QUESTION
NO:s/reason-for- not-sending-targeting-and-content-approval/qaq-p/312620/comment-id/1909

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Question 12

A Campaign developer is configuring a direct mail delivery.
The Campaign developer selects "By data groupings” when configuring the control group sampling
within the delivery.
What is the reason for this configuration?

  • A. By data groupings associates the campaign with a pre-selected control group population.
  • B. The sampling will take the same number of records within each data grouping identified.
  • C. Data is sorted by the data groupings attribute before the sample is pulled from the target population.
  • D. The control group and the target group are extracted as separate files once the delivery executes.
Answer:

B

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Question 13

A Campaign developer configures a delivery with 100 records. After executing the delivery, the
developer goes to approve the targeting. The developer sees 100 records as the target count and 90
records as the To Send count.
The Campaign developer needs a detailed listing of the individual records dropped and the reason
for exclusion before approving the target.
After opening the delivery, how should the campaign developer perform this task?

  • A. Go to To: -> Exclusions. Select Allow Excluded Addresses.
  • B. Go to Delivery -> Exclusions
  • C. Go to Tracking
  • D. Go to Audit -> Causes of Exclusions
Answer:

B

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Reference:
https://docs.adobe.com/content/help/en/campaign-classic/using/sending-messages/key-steps-when-creating-a-delivery/steps-defining-the-target-population.html

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Question 14

In which activities can a Campaign developer set the segment code?

  • A. Read List, Update Data, Fork, Test
  • B. Test, Intersection, Fork, Enrichment
  • C. Read List, Fork, Query, List Update
  • D. Intersection, Query, Exclusion, Enrichment
Answer:

D

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Question 15

In a split activity, the Campaign developer defines the Segment Code for each subset and needs to
use this value to select conditional content in an email delivery.
How should the Campaign developer reference the field in the delivery?

  • A. targetData.segmentCode
  • B. [targetData/@segmentCode]
  • C. segmentCode
  • D. @segmentCode
Answer:

D

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Reference:
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/using-a-segment-
code-as-a-delivery-code/td-p/305065

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